CrazyLeaf Editorial If you work for yourself and you’re hoping to expand your current services on offer, you may want to look into freelance writing. Writing allows you to contract with a variety of clients and work from home, and could be the ideal creative outlet for you as well. Before you pull out your notepad and pen, however, you may want to give some thought to the types of niches that could prove the most popular and profitable. Take a look at these five fascinating and possibly lucrative writing niches that could make the perfect addition to your current freelance offerings.
Writing SEO-Optimized Blogs and Articles
If you’re technologically savvy and have experience with search engine optimization, moving into SEO blog writing could be the right step to take. There is high demand for SEO-optimized articles and blogs across a variety of sectors. These articles can help companies get found by more consumers and rise in online search rankings in the most popular search engines. If you’re interested in this type of writing, consider specializing in:
- Short-form online posts
- Informative articles
- Corporate blogs
- Branded, marketing-oriented blogs
Putting Together Social Media Posts
If you enjoy spending time on social media and you have a good sense of what makes a viral post that gets clicks, consider going into social media management and writing posts for individuals, organizations, or companies. There are several major platforms that you could specialize in. For example, you may want to try your hand at writing:
- Facebook posts
- Tweets on Twitter
- Instagram captions for photos and videos
- Pinterest captions
- Subtitles on TikTok
- Posts on LinkedIn
Writing Professional, Research-Based White Papers
If you’re academically oriented and enjoy doing deep research or writing long-form pieces, you may want to consider specializing in white papers. White papers are thorough industry research pieces that explain a certain topic to specified audiences, such as other businesses or consumers. While writing white papers, you’ll become a pro at:
- Doing in-depth research
- Writing professional, long-form content
- Demonstrating your expertise in a particular field
- Working on larger projects at a time
Writing Marketing Copy for Digital and Print Advertisements
If you have a background in marketing or advertising, you may wish to go into marketing copywriting. This specialized field is crucial because it helps promote products and services and turn leads into conversions. You can explore a wide range of both digital and print advertising formats to find the one that suits you best. For instance, you could consider writing for:
- Newspaper ads
- Billboard ads
- Pop-up computer ads
- Sidebar ads on websites
- Paid ads in search results
Ghostwriting Books of Different Genres
Finally, if you enjoy writing full-length books but you don’t necessarily wish to publish under your own name, you could consider becoming a ghostwriter. These writers typically draft books that are then published under a different name. As a ghostwriter, you may find opportunities to write in a variety of different genres. These genres could include:
- Personal memoirs
- Nonfiction books
- Fiction novels and novellas
As an independent worker, expanding your slate of offered services can help you attract more clients, pull in extra business, and eventually boost your bottom line. If you’re thinking about expanding into freelance writing, picking a profitable and in-demand niche can help your business get off on the right foot. From marketing copy to ghostwriting to SEO blogs to social media posts and white papers, there are numerous niches that could provide you with the opportunity to expand your professional skills and gain clients in new fields. Consider these niches as you decide which type of freelance writing you wish to pursue.
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