When it comes to blogging, one of the most common questions we hear is how many blog posts you need to publish before you start seeing traffic coming into your website. Unfortunately, there’s no easy answer to this question. It depends on a variety of factors, including your industry, the competitiveness of your niche, and how well you execute your content marketing strategy.
This blog post will give you a general idea of how many blog posts you need to start getting traffic and some tips for creating high-quality content that will help you attract readers.
Typically, it takes between 12 to 18 months of blogging to determine whether your content writing efforts are effective in increasing your company website traffic and generating/recruiting new lead opportunities.
Based on industry statistics and our own personal experience, we’ve found that the more articles you publish every week over an extended period of time, the higher the chances of you starting to rank for short and longtail keywords faster.
We’ve also identified six factors that influence exponential traffic growth:
After almost a decade of working with hundreds of B2B clients across dozens of industries, we’ve pinpointed at least five elements that are responsible for a positive expansion of a website’s organic traffic:
- High quality and engaging content
- Consistent publishing schedule
- On-page optimized content
- Content promotion and off-page SEO
- Ongoing competitor research and analysis
High quality and engaging content
This is the most important part of your blog traffic equation. If you’re not creating content that’s interesting and engaging, you’re not going to attract readers, no matter how often you publish.
Your content must be well-written, informative, and provide value to your target audience. It should also be optimized for search engines so that people can find it when they’re looking for information on the topics you write about.
Identifying and defining a clear customer avatar for your business will turn out to be beneficial in the content production process as you’ll know exactly which people you’ll want your article to be read, hence it’ll be easier to create content specifically tailored to their problems.
Consistent publishing schedule
Another important factor in attracting blog traffic is consistency. People need to know when they can expect new content from you, and if they can’t count on you to publish regularly, they’re not likely to keep coming back.
Aim to publish new content at least once a week, and if possible, try to stick to a specific day or time so that your readers know when to expect new articles.
The more often you publish blog articles, the better your chances of getting discovered by Google. Pick a frequency for publishing blog material (daily, weekly, bi-weekly, etc.) and stick to it.
On-page optimized content
To make sure people can find your content, it needs to be optimized for search engines. This means using the right keywords throughout your article, as well as including things like titles, subheadings, and meta descriptions.
If you’re not sure how to do this, there are plenty of resources available online, or you can hire a professional to help you.
Content promotion and off-page SEO
Once your content is published, you need to promote it if you want people to find it. There are a number of ways to do this, including social media, email marketing, and guest blogging.
In addition to promoting your content, you also need to make sure your website is optimized for search engines. This includes things like link building and creating high-quality backlinks.
Ongoing competitor research and analysis
Finally, it’s important to keep an eye on your competition. See what they’re doing that’s working well and try to replicate it. Also, look for opportunities to create content that’s better than what they’re offering.
By following these tips, you can increase your chances of getting traffic to your website through your blog posts.
It’d be great to know exactly how many blog posts to write in order to grow your website’s organic traffic, but as mentioned in the opening paragraph, your industry and your competition are unique and with that, the number of articles you’ll need will be unique based on those factors. We recommend writing at least 40 articles as quickly as possible before starting to make any strategic decisions about where you want to take your content writing efforts for your company.