Once you’ve completed your real estate license course online and have become a registered agent, it’s time to work on your marketing efforts.
Landing pages are a designated place on your website that people are directed to when they click on an ad or outside link. The goal is to have someone take a specific action on the page. This could be anything from generating a new lead to making a sale.
Creating a successful landing page for a real estate agent or broker won’t result in an automatic sale. You have to think critically about what you want your landing page to achieve.
Here are simple steps to creating a successful real state landing page that converts.
Decide On Your Goal
For a landing page to work, you need to have a clear goal for both yourself and the visitor. There needs to be a simple set of directions that leads them to the desired outcome.
Are you wanting to get more people to attend a showing for a recent listing? Are you looking to add more buyers to your current client list?
Think about why you need a landing page in the first place. This will help form the rest of your page.
Have A Short and Clear Headline
According to a report by Hubspot, for every ten people that visit your landing page, seven of them will bounce. To keep this from happening, you want to have a simple and clear message in your initial headline.
It’s the first thing they see and will make or break the overall success of your page. The goal is to keep it to around ten words or less.
Add A Video Or Image
Imagery conveys feelings that connect with the visitor. A video or image that coincides with your landing page is essential to start generating a visual story to accompany your copy.
Images should resonate with your target audience. A short video can provide more in-depth detail if there’s more you want to share when it makes the copy too long.
Create Quality Copy
The copy of your landing page is where you get to provide more detail for your call-to-action (CTA). It describes what you want your audience to do once they’ve visited the page along with what they’ll receive in return.
Keep it concise and always make sure you’re speaking directly to the visitor by using words such as “you” or “you’re.” You want them to feel like the page has been personalized for them.
Build A Form
Your goal will dictate what needs to be on a form. This will be built onto your website and connect to your email, database, or calendar to schedule appointments.
The end of your form should always have a button with a CTA. Some examples include:
- Book Now
- Schedule Your Showing
- Schedule Your Appointment
- Download Your Guide
Keep your form relatively basic. Only ask for what you need. The more details a person has to fill out, the less likely they are to complete it. First name, email, phone number, and one other primary category such as a message or scheduling a time might be all you need.
Exclude Other Navigation Buttons
When someone visits a landing page, it’s for one very specific reason. If other navigation buttons can lead them to other pages on your real estate website, it’ll redirect their attention from the end goal.
Hide your navigation buttons on the landing page. You can include additional informative links on the “thank you” page once they’ve completed and submitted the form.
Make Your Page Mobile-Friendly
Most ads are being shown on mobile devices. This means you want to cater your landing page to be responsive to both desktop and mobile.
Otherwise, you’re segmenting out a huge population of potential clients.
As a real estate agent, you need to have a solid way of capturing new leads. There’s no better way than by creating a targeted ad with a captivating landing page.
Keep your goal and message clear and succinct. Avoid any distractions such as unnecessary navigation functions or hefty copy. And most importantly, don’t forget to have a prominent CTA.