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Though you’ll still see benches with real estate advertisements and signage around town, a great deal of real estate marketing is now done online. About 90 percent of homebuyers will hit the web sometime during their home search process to both find houses they want to view as well as access real estate agent contact information.
Even if you’re part of an agency, a real estate website can be a huge advantage for your personal business. To keep up with the demand, more than 90 percent of real estate agents have their own website, but if it’s not getting you adequate attention, here are some things to add.
- Clear Contact Information
The primary purpose of developing your own website is generating leads. Without clearly displayed contact information, fewer website visitors will contact you.
Incorporate your information in several places throughout your website. Conventional website design for realtors dictates putting your number in the header and the rest of your contact information in the footer. You could also dedicate a full web page to contact information or forms.
- IDX Search on the Home Page
A real estate website is about more than just providing a portal for homebuyers and sellers to contact you. It’s also about showing off your properties and making it easy for clients to get in touch with the houses they want.
Your search bar should be front and center with a variety of filters for clients to narrow down the results. You might let them search by a certain price range, neighborhood, proximity to a landmark, or a specific county. Ideally, it should be integrated with Google Maps so that your site can index search data as well as provide a seamless search experience for your potential clients.
- Pictures and Videos
Any good real estate agent knows the value of high-quality photos on a website. Dingy, smartphone photos of your properties will make selling the property more difficult.
A video is perhaps just as important as pictures. According to Inman research, 85 percent of buyers and sellers want to work with an agent who uses video. Furthermore, homes listed with videos get more than four times the inquiries. The film lets online buyers virtually walk through a property.
Experiment with a mixture of live and recorded videos to promote your services and properties. They can also be shared on social media to further spread brand awareness.
- Social Media Connection
Word of mouth marketing is among the most powerful marketing tools for any business, and social media is the best catalyst. There’s a significant connection between shares and mentions on social media and purchasing behavior, according to Business2Community.com research.
If you include social buttons on your website, satisfied clients can share their quality experiences. It also encourages visitors to share your website’s content, including blog posts, market insights, or homes for sale. It’s a great way to get user-generated content and a greater following from your customer base.
Another invaluable form of word of mouth marketing is testimonials. About 82 percent of Americans seek recommendations when doing business with a company. When published on your website, testimonials offer a sense of trust and credibility. That directly translates into better chances of conversion.
Dedicate a section of your homepage to rotating customer testimonials. Gather these positive words about your business from satisfied customers. Ask them to jot down a few thoughts on their experience, and post it to your website. Your most satisfied clients will likely be happy to comply.
- Neighborhood Information
Make people want to live where you sell houses. Highlight nearby amenities, schools, business outlook, activities, and other elements that will attract clients to an area. This is one of the best ways to show your expertise in the neighborhood and generate trust with your clientele.
Neighborhood information can be presented on your blog, on specified neighborhood guides, or on your homepage. Keep this content updated, and regularly post about events and things that might draw buyers.
- Expert Advice
You can also share your expertise as a real estate agent. Create blog posts and videos with tips on home buying, mortgage options, case studies, selling tips, and other market-worthy information.
If you can establish yourself as an expert in the field through your website, clients will hire you. A website is often the first encounter clients will have with you, so it’s important to leave the best impression possible through your expertise and good design.