It should come as no surprise that Google continues to dominate the search engine market.
It has about 92% of the global market share. In comparison, Bing and Yahoo only have 2.63% and 1.8%, respectively. If you want your business to thrive, this means you need to prioritize ranking high on Google – topping the charts on Bing and Yahoo come simply as a bonus.
Fortunately, there are lots of ways on how to get to the top of Google without paying. These methods involve search engine optimization (SEO). But it’s only effective if you do them right and within the rules of Google’s algorithm.
In this guide, you’ll learn tips on how to raise your search rank by using these strategies. Read on and find out more.
1. Make Your Websites Faster
One of the sure-fire ways on how to get to the top of Google without paying is to improve your site speed. The sad fact is that it’s one of the most overlooked SEO strategies. The reason it’s important to your ranking is that Google uses site speed as a ranking factor for the past decade.
Also, almost 50% of users expect websites to load within 2 seconds. If you want to make your website faster, you need to optimize your site elements. The biggest contributor is your images, so when you compress them, you’ll reduce your page size by up to 30-40%.
With that, your website’s pages will load faster regardless of your visitors’ internet connection.
2. Secure Your Site Using HTTPS
If you haven’t done so, you need to make the switch to HTTPS. It’s a more secure web protocol that works with Secure Sockets Layer (SSL). If you have this protocol, your website disallows alterations and corruption while in transit.
Google also prefers websites with HTTPS. It even warns Chrome browser users that non-HTTPS websites aren’t secure. It’s a physical warning, causing potential customers to turn away from your pages without arriving there.
More importantly, the search engine includes this as part of their ranking factors. It’s due to their desire to give the safest experience for their users.
3. Make an Optimized Mobile Website
In recent years, Google starts demanding that brands should have an optimized mobile website. With this, the search engine made it a point to raise the rankings of responsive websites in its search results page. This move isn’t surprising since recent studies found that 57% of web traffic is from mobile gadgets like smartphones and tablets.
When you build your mobile website, you need to remember that keyword rankings are different compared to desktop websites. It’s important to work on making content optimized for people on the go. It should have an easy-to-read font for people with devices with small screens.
You need to make the images load faster and the pages more accessible. That means your content should be easily scrollable when viewed from a smartphone. If you want to learn more SEO essentials, head over to www.intoclicks.com for more information.
4. Improve Metrics
Google will reward your website if you have strong user engagement. This metric refers to the amount of time visitors spend browsing your website. The more time they spend, the more likely it is for them to find your content engaging.
As a general rule, you’ll get a higher position on the search engines results page if you have a higher average time on site. You also need to watch out for your bounce rates since it affects your rankings too. This metric is the percentage of visitors that leave your site without interacting with it.
If you want to improve your engagement metrics, give more value at the beginning of your content. That means the most valuable information should be at the start of your blog posts. This can spell the difference between visitors reading on or leaving your website.
5. Focus on Your Website’s User Experience
One of the core aspects of SEO, lead generation, and conversion is the user experience. Make sure your website is easy to use, making the information as accessible as possible. That way, you help your potential customers move on and take the next step towards buying your products.
This also helps your ranking go up since Google values positive user experience. They want to make sure that their search engine results have the best quality. A good way to start is to simplify your menu navigation by having clearly-listed categories.
Also, your website should have a simple design. That way, your users will have an easier time finding what they’re looking for. It means you need a color scheme and typeface that’s both clean and legible.
6. Make a Stronger Social Media Presence
Social media platforms can help enrich your marketing strategies while helping raise your search engine rank. Take note, your social media profiles will rank in search engine results. Lots of companies’ social media profiles appear in the top results, as long as it involves their brand name.
Links to your company’s social media content plays a big role in boosting your page ranking. To take advantage of this, you need to start sharing quality content on your social media profile. When people link to this content, you’ll build more authority since it’s valuable enough to get some shares.
7. Use Long-Tail Keywords
This strategy is one of the most fundamental SEO tricks. These keywords are longer, making them more specific compared to common, broad keywords. It’s an integral part of your keyword strategy since it brings more targeted traffic, meaning your website gets qualified leads.
Take note, long-tail keywords will bring a lower volume of website traffic. But the traffic it brings in is more relevant to your business. That means you’ll get more interested visitors to your business.
Learn How to Get to the Top of Google without Paying Today!
These are some of the best ways you can do. If you want to know how to get to the top of Google without paying, this list is your best starting point. But if you want to get the most out of it, work with a professional SEO agency.
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