You’ve created the perfect content, built up a loyal social media following, and have even mastered website design.
The only thing missing?
Consistent traffic to your website and a steady stream of leads.
You’re afraid of falling in the search engine rankings, and of getting buried behind your competitors in the results.
In short, you need help — and fast.
In this post, we’ll tell you how to get more SEO leads, rise in the search engine rankings, and get the conversion ratio you’ve always wanted.
Read on to learn how to make it happen.
1. Start an Email Campaign
Especially if you’re interested in generating organic leads, you need to think about the ways in which you communicate with your potential customers.
What are you doing to actively encourage them to visit your site? How are you keeping them in the loop about new products, additional services, and more?
The truth is that, no matter how awesome your website is, most people simply aren’t going to visit it every day.
You need to find a way to generate buzz about your brand, while at the same time bringing more traffic to your site to boost your SEO rankings. You also need to condense all the most essential information your leads need to know in one place.
Start an email campaign.
To get people to sign up in the first place, offer them a coupon for a discount off of their next purchase. When someone visits your site, consider installing a chatbot that encourages them to subscribe to your newsletter.
Once you’ve got a solid list of subscribers, it’s time to think about how to optimize your email campaign content for SEO.
Start with choosing the right template and email building platform.
Finding the Right Email Builder
MailChimp is one of the most popular email marketing programs, and with good reason.
First of all, you can create and save your own branded email templates, so you’ll create design consistency in your campaigns. It has an easy drag-and-drop template, so that even the least tech-savvy people can master it.
Most of all, MailChimp allows you to access your data and analytics.
You can see how many people viewed your email, when they read it, the number of subscribers you gained and lost, and much more.
This way, you can make campaign emails that are much more effective in the future.
2. Check out your Listings
One of the most effective ways to improve lead generation?
Make sure that you claim as many of your online listings as possible.
First of all, if you don’t, in many cases, your competitors can. We’re sure that you don’t exactly want the big chain store down the street from your small business controlling your accounts.
Additionally, claiming these listings will help you to show up in more local search engine results.
Since over half of all local search queries end with leads inside your store within 24 hours, this isn’t something to overlook. Claim your listings everywhere, from big names like Google My Business and Yelp to smaller local online directories.
Of course, claiming your online listings isn’t just an important way to ensure that you show up in more local search engine results.
These listings also help potential SEO leads to get to know your business on a deeper level, by reading online reviews.
Nearly 80% of shoppers say that they read online reviews about a company before deciding to do business with them.
So, don’t be afraid to incentivize your reviews, and make sure that you’re getting more than just “stars” alone. This goes not only for third-party review sites, but also for customer reviews on social media platforms, like Facebook.
3. Get Technical
While crafting a killer email campaign and making your online listings stand out are both important, you can’t overlook the technical side of SEO lead generation.
Yes, content is king — but without the proper attention to the small stuff, no one will be able to find it.
First of all, to get more SEO leads, you’ll need to ensure that your website is loading quickly and completely. After all, a slow loading time is one of the biggest reasons why people navigate away from your website in seconds — and Google takes notice.
If you have a high number of people clicking away, Google will assume that the information you have to offer isn’t what searchers are looking for. This means they’ll rank you much lower in the search engine results.
To speed up your site speed, enable browser caching, get rid of autoplay features and large image files, and eliminate excess plugins.
Keep Things Mobile-Friendly
Next, make sure that your website is mobile-friendly.
Since mobile use has officially eclipsed traditional desktop computer use, if users can’t access your site on their smartphones?
You’re pretty much guaranteed to lose business.
You should even break up your content into smaller blocks — think lots of white space — to make it easier to read.
Finally, always take the time to check for broken internal and external links.
After all, you can’t exactly master SEO traffic generation if the links to your product pages don’t even work.
Comb back through old content and use a broken link checker to make sure everything is working properly.
Get More SEO Leads with These Tips
We hope that this post has helped you to understand that getting more SEO leads doesn’t have to be difficult.
It will, however, require a serious amount of persistence and market research on your part. You’ll need to constantly tweak your content and understand the needs of your market if you want to improve lead generation.
We can help you learn even more ways to make it happen.
Spend some time on our website to get access to the most exclusive tips on everything from web design to email marketing campaigns.
We can’t wait to help you make it to the first page of Google.