As a small business owner, you know how important customers are to your success. You also know that there are plenty of other businesses out there vying for the attention of those customers. In order to keep your business on your customer’s radar, you need to stand out from the crowd. For some unique ideas, check out a few of these ways to connect with your customers.
Send out a Regular Newsletter
Sending out a regular newsletter is one of the easiest ways to connect with your customers. You should strive to send around 10 to 12 newsletters a year. Your newsletter should include a table of contents and about five or six short articles with useful information. While you can certainly use a traditional paper newsletter, sending it through email will save you money and open up more possibilities to connect. You can include share buttons that make it easy for your customers to share the information in your newsletter on their social media accounts and reach even more people.
Partner With Other Businesses for Promotions
If you have another business near you that offers a complementary service or product, reach out to that owner to see if the two of you can team up to offer your customers a special promotion. One idea you can use is handing out a coupon to the other business if the customers spend a certain amount at your business and vice versa. Not only does this give you a chance to build a relationship with another business, but it also opens up an opportunity to reach new customers.
Reach out to Them
While email is convenient, picking up the phone and calling your customers is more personal. Reach out to your customers to let them know you appreciate their business. You can follow up on an order, offer a sneak peek on upcoming products and services, or see if there’s a reason they haven’t placed an order in a while.
Send Thank You Notes
You should never underestimate the power of a handwritten thank you note. Receiving a note in the mail is so uncommon today that a thank you really stands out. Make a habit of sending customers a thank you note after they make a purchase to show them how much you appreciate their business. Since you can’t spend your entire day writing thank you notes, keep your message simple and avoid marketing buzzwords that won’t mean anything to your customers.
Remember Special Dates
Sending quick notes on special dates is a great way to improve customer loyalty and make your customers feel like you value them. If your customer relationship management software collects personal information, use that information to connect with your customers. You can send them a card to wish them a happy birthday, or you can send them an email with a coupon on the anniversary of the first time they did business with you.
When you’re looking to stand out from your competition and keep your customers coming back, these unique ways to connect will help you maintain a long-term relationship.