According to Forbes, a brand’s image is a vital part of its success.
Branding grows with every interaction and connection your customers make with your company. As you grow, it’s important to keep those interactions consistent. Without brand consistency, you’ll lose that unique spark that made your customers loyal in the first place.
Keep reading to learn how to stop your brand from sending mixed messages to your customers.
1. Uniform Logo and Other Design Elements
Visual elements are some of the first ways—and strongest ways—that customers identify your brand. Whether it’s through a cool logo or a top-notch website made with Websuitable, everything needs to be the same no matter where it’s used.
This includes both the quality of those graphics and the appearance of those specific elements.
For example, a logo design seen on one platform shouldn’t look pixelated or stretched when used on a different platform. Not only does this look sloppy, but it also sends a bad message to your customers.
On top of this, it’s a great idea to create a brand book. This is a collection of the accepted color schemes, fonts, formatting styles, and more, that make up your brand’s outward appearance. A brand book is a useful tool for your employees to fall back on whenever they create something new.
Having all of those design elements written on paper helps the brand stay consistent regardless of the platform.
2. Same Brand Personality In Every Interaction
It doesn’t matter the type of interaction with a customer. What matters most is that your brand brings the same personality it’s known for to every one of those interactions.
If you cultivate a brand personality that’s peppy, then every blog needs to uphold that energetic spark. If you want a reputation for being helpful and kind, then every social media post needs some concrete way to help your customers.
This consistent messaging ensures that your customers get the treatment they’ve come to adore about your company. Without it, they’ll feel uncertain and they’ll find other companies to take your place.
3. Maintain Platforms That Fit
Not every platform needs exploration for a company to succeed. In fact, consistency in marketing is far easier when you focus only on the platforms that fit in best with your brand.
If you provide a lot of text-based analysis for your customers, chances are good that a picture heavy platform won’t mesh well. Whereas if you do a lot of giveaways or holiday celebrations, you’d want something that promotes quick and simple messages. That way, you’ll have an easier time getting the message out to your customers.
It’s all about finding the right balance. You want to provide variety without stretching your brand too thin.
Brand Consistency Is All About Focusing On Your Core Message
Every brand needs an overall message they convey to the world. This message is something unique and individual to your brand. It’s this that draws your customers to your brand in the first place.
By putting a focus on that specific message, brand consistency becomes a whole lot easier to maintain.
Don’t forget to keep an eye on your brand’s statistics to know if you need to change up your tactics.