Trying to get your workspace off the ground?
Wondering how to attract more visitors to your website?
If you’re trying to expand the reach of your website, it is crucial that you have a solid SEO (search engine optimization) strategy to attract the right visitors to your site.
While you may think you need to shell out the big bucks to a large marketing or SEO agency, that is simply not the case. You can do a lot to improve your SEO on your own, without breaking the bank.
Below are the best affordable SEO tips for workspace providers, perfect for boosting your business in search engines.
Develop Valuable Content
If you want to attract people to your website and boost your SEO, it is important that you create relevant content.
As a workspace, you may consider writing content on productivity hacks, workspace etiquette, or general business tips. Be sure to use relevant keywords in your content that potential clients may use and be looking for.
When posting content regularly, Google will notice your website and be more likely to send traffic your way. Additionally, content provides value and encourages people to stay on your site for longer periods of time, which in turn, will also help your SEO.
By maintaining a blog where you post regularly it will allow you to keep your website updated and allow Google and other search engines to favor your site.
Optimize On-Site and Technical SEO
Another affordable SEO action you can take is to make sure you optimize your on-site SEO. It’s important to pay attention to the technical elements of the various pages on your website.
It is important to make sure you have optimized your headers (such as H2 and H3s) on any content you have on your site. Use keywords in your headers and use them to logically break your content up into different sections.
You should also optimize your URLs, page titles, image alt tags, and meta descriptions and consider adding relevant keywords. Finally, consider creating an XML sitemap and submitting it to search engines.
Optimizing all of the elements above helps Google and other search engines to better understand what your website and your individual pages are about.
Scope Out the Competition
Another affordable SEO tip is to take a little time to scope out your competition. Go to the sites of your competitors. Check out the pages on their sites as well as their blog posts, and then see if you can figure out what keywords they are targeting.
How is their navigation set up and what pages do they have on their site? What topics are they talking about on their blog and are readers commenting or sharing the articles? Can you write posts on similar topics?
Level Office office space Chicago, for example, has a full range of pages on their website for potential customers to learn about their business. They have an about page and contact page, but they don’t stop there. They also have pages that show customers their plans and pricing, an FAQ page, and even a “Client Stories” page.
You can also try using an online tool to quickly and easily examine what keywords your competitor is ranking for.
Link It Up
Another easy and affordable way to boost the SEO of your site is to make sure you’ve added links to your various pages. External and internal links are both important to have on your site.
For blog posts, an about page, a home page, or any other page on your site, it is important that you add some external links to relevant authority sites or articles that help to expand on your points or back up your claims.
It’s also important to link internally to other pages of your site. Adding internal links helps you to show search engines how the pages on your website connect and how each page is relevant.
It is a world wide web, after all, and your site should be the same. Your website should be more than the sum of its parts and be a web of information that connects in various ways.
Making the Most of Affordable SEO
By using the tips above, potential customers will find your site more easily and your workspace will rise in popularity. All it takes is a few tweaks to start getting more referrals from search engines.
Be sure to make the time in your schedule to utilize these affordable SEO strategies and soon you may find you have all the customers you’ll ever need.
Have questions or comments? Looking for more design tips? Get in touch with us.