So, you’ve come up with the perfect business plan. You’ve even ordered your first stock of products — and you’re ready to sell them.
The only thing in your way?
It’s slow, outdated, and definitely not optimized for SEO. In fact, you’re not even sure how you can use the elements of web design to give your visitors a better user experience.
You need to make a change if you want to stay afloat.
In this post, we’ll help you to master website designing for beginners.
1. Keyword Optimization is Everything
The most important part of website designing for beginners?
You need to look for every possible opportunity to optimize your website for keywords.
Keywords are the search terms that people type in when they want to connect with the goods and services you have. The more keywords you have on your site, the more likely that your target market will make their way to your website — not those of your competitors.
Include keywords in title tags, meta descriptions, image file names, and in the text of your internal pages. You should even include them in the URL address of your homepage, blog posts, and internal product pages.
Make sure that you also include the name of the city, town, and even neighborhood that you’re trying to target. This helps your website to rise in local search engine rankings, and allows you to outrank your competitors at the same time.
2. Get Help to Guide Users Through a Sales Funnel
Sure, parts of your website exist to help your visitors learn more about your products and your brand as a whole.
But at the end of the day, a website exists to make sales.
Your site’s entire navigation should be built on guiding users through a sales funnel. It can end in having them sign up for a newsletter, following you on social media, or yes, making a purchase.
In order to guide users through that sales funnel without coming across as pushy, we suggest you install chatbots.
These chatbots are like instant messaging systems and in-store help all in one.
They’ll help visitors find the products they need, answer questions, and much more — all in an instant.
That’s the way to use website design to close a sale.
3. Branded Design Is Essential
Your website, whether or not you have a brick-and-mortar store or business front, is one of the first impressions that visitors will have of your overall brand.
You need to make sure you’re intriguing them, encouraging them to stay on the page, and helping them to recognize your brand instantly all at the same time.
One of the most essential professional designer tips for beginners is to include elements of your branding in as many places on your website as possible.
If you have a bespoke font, use it to write the text of your site. Make your page backgrounds your store’s colors (as long as the text will still be legible.) If you have a logo, always include it on every page of your website.
Place your contact information on each internal page, and always include a sidebar with links to your various social media profiles.
Your website represents your brand, and helps your shoppers to recognize it when they see it elsewhere online or in person.
4. Make it Quick
No post on website designing starter tips would be complete without a mention of the importance of website speed.
If your site is slow to load, people will click away from it. This means that you don’t have much of a chance of making it onto the first page of Google, as your bounce rate will be far too high.
So, how can you speed things up without sacrificing quality?
First of all, enable browser caching. Then, get rid of any website plugins that you really don’t need. Also, aim to eliminate large image files, pop-up ads, and videos that automatically load when your website does.
Not sure how quickly your current page is loading?
Use this tool to evaluate your speed.
5. Work With the Pros
So, you’ve soaked up all of these website ideas for beginners. You’ve even dreamed up a few design ideas for yourself.
The only issues?
Not only do you simply not have enough hours in the day to design a website from scratch and run your business. You also know that you absolutely don’t have the technical knowledge you need to keep your site secure, up and running, and representing your brand the way you’d like.
Sometimes, it’s just best to let the professionals handle things.
Not only can an expert team of website designs help you to increase your traffic, conversions, and build up an enviable linking strategy. They’ll also ensure your site remains online, is secure and always takes advantage of the latest changes in SEO.
Looking for a team of talented designers you can trust?
Get in touch with the professionals at SmashStack to start making it happen.
Website Designing for Beginners: What’s Next?
Now, you’ve mastered the basics of website designing for beginners.
However, you know that in order to stay on top, doing “just the basics” isn’t going to cut it.
If you want to rise in the search engine rankings, you’ll need to be constantly changing — just like the world of online search engines.
How can you stay on top of the latest changes to the Google Algorithm? What can you do to take your site design to the next level?
Ensure that you’re never left behind by keeping on reading our blog posts.