How Video Can Improve Your Site’s Rankings
Is the night closing in on the day of the conventional blog?
If you ask any teenage relative the last time they read a blog, they’ll probably be unable to answer. If you ask them the last time they watched a video on YouTube or flicked through their Instagram, the answer will more than likely be that day.
It seems young people today are moving away from “traditional” internet formats as we know it.
Facebook use has declined amongst young people, with many of them instead favoring Instagram and Snapchat. What we are seeing today is a move away from text-based content toward more visual engagement.
What Does This Mean for Businesses?
Businesses have often relied on blogs to interact with their clients. These blogs create a narrative around a brand or product. They let a business demonstrate their excellence in the field, or create a picture of the lifestyle associated with the brand. This has proved invaluable for building relationships and increasing search engine rankings.
However, it seems that now is the time to adapt. A conventional text-based website or blog model is not suited to the changing demands of the 21st century.
The statistics can be frightening for those who currently operate on a solely text-based model. By 2019, video is projected to claim over 80% of web traffic.
However, all hope is not lost for the more ‘traditional’ websites. If a website can switch to a model which incorporates video, they can see some astonishing returns- and improve their rankings.
What Video Can Do for You
If you utilise email correctly, you can watch an increase in visitors, rankings, customers and conversions.
Here are some statistics about the use of video:
- Using a video in an email improves the chance people will click through to your website by up to 300%
- Customers are 64% more inclined to buy a product after watching a video about that product
- A video on a landing page can increase conversions by 80%
- 90% of consumer’s polled report that videos about a product influence their purchasing decision
- Video is shared 1000 times more than images and text COMBINED
These statistics should helpfully illustrate the potential of video. As people share your video and are influenced by it, more people will click through to your website, improving your search engine rankings.
Now all you have to do- not just to stay in the race, but to beat the competition- is to harness that potential.
How to Best Use Video
You can develop relevant videos in house, if you have a competent graphic designer on your team with some video editing skills. They will surely produce some effective videos, with a little direction. However, if you are lacking in that department, look at using a service, like WebMotion Media Agency.
Here we’ll break down the most best way to use video:
Put Your Videos on Social Media
If your video becomes a hit on social media, the amount of people searching for your brand and website is guaranteed to increase.
Social media is one of the most effective ways of getting a message in circulation fast. If you capture the imagination of people with a video on social media, they will share your content free, meaning even more people will view it.
People are much more likely to view shared video content than any other kind. More views = more customers.
Make Your Videos Engaging Quickly
It takes ten seconds for a customer to decide whether or not they like a video, and if they don’t, they’ll click off.
Channel your memories of Vine and try and make the most engaging kind of content in the shortest amount of time, so users stick around.
Sell Your Story, Not a Product
Narrative still sells big. Tell a story, even if that story is about cleaning a sink. Make a video which encourages people to emotionally invest in the product, even in a small way. For example, if you were making a video about sink cleaning, focus on the time saving aspect, or the ease of you to appear sympathetic.
Narrative building still dominates traditional advertisement. Take heed of that; people love it.
Put a Video on Your Landing Page
A video on the landing page of your website will unconsciously warm customers toward your business. A friendly, fun introduction will create a more enjoyable experience- which can only work in your favour when it comes to conversions.