Steps for Creating Promotional Products for Your Business

You did it. It wasn’t a walk in the park.


But you aced it. You started your business despite all the hurdles. And now it’s time to get to the most important facet of every business—and that’s marketing.


Yes, it’s time to get the word out. Instead of just sending out an advertising message, why not bundle it up with a gift and see how it will strike your potential customers. Everyone loves gifts. Even a small gift wrapped in a plain ribbon can make customers appreciate your presence.


In a 2017 PPAI survey, 83% of consumers said they would do business again with companies that offered them gifts. But what gifts should you give to your customers? In this post, you’ll learn how to create the perfect promotional products for your business.

Step 1: Define Your Promotional Goal

The very first step is to determine what you seek to accomplish with the promotional campaign.


Are you trying to promote a new product or increase brand awareness in a certain region? Or perhaps looking to acquire a few high-value customers within a certain timeframe? Having answers to these questions will help you determine the perfect promotional giveaway.


For example, if your goal is to increase brand awareness, promotional T-shirts might be the best for the money. Once you have defined your goal, check out  for a variety of promotional products that could be ideal for your business.

Step 2: Set Your Promotional Budget

Setting a promotional budget is important, as it ensures you’re not spending too much on promotional items as this might negatively affect your bottom line.


For instance, if you’re on a tight budget, you can go for effective, yet affordable promotional items such as pens, tote bags, or calendars. But if you’re willing to splurge on promotional products, you can go for the cherished, high-value promotional items such as headphones.

Step 3: Seek Your Customers’ Feedback

Getting your customers’ opinions regarding your choice of promotional products is paramount, as this ensures the products are put to use and not tossed away.


For instance, if your customers are not golf lovers, it would be meaningless to give them golf accessories as promotional giveaways. You can use live chat support or short surveys to determine what your customers want as promotional items.  

Step 4: Source Products that Make Thoughtful Gifts and Personalize Them

The last step is to pick products that you think align with your brand perfectly.


Make sure to consider customer recommendations when picking promotional products and that your products of choice don’t constrain your budgetary resources. Once done, personalize them with your business name, brand logo, and any other message you’d want to pass across.


For instance, if you run a travel business, giving out custom mugs as promotional items is not a great choice, as mugs don’t align with your business. In this case, rubberized sunglasses or travel bags are great promotional giveaways for the travel and hospitality industry.

The Bottom Line

If utilized well, promotional items can raise your brand awareness more than any other form of brand advertising. Now that you know how to create promotional products for your business, why not go ahead and give it a try.

Written by CrazyLeaf Editorial

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