The fastest-growing trend of all times- social media, is also the most effective marketing tool. Using social media, businesses can connect with their potential consumers to build awareness, improve sales, and even grow their brand value.
Moreover, people are more active on social media as compared to any other digital media. So much so that checking phones for notifications, even though there may not be any, has rooted deep into human habits. So, if you are considering to leverage social media, then, this might be the year to try it out, regardless of the size and niche of your business. You won’t regret investing in social media marketing for sure.
However, what initially started as a content publishing platform, has improved in a myriad of ways. For example, experts use social media as a way to engage with their target audience and gain insight into their interests. Thereby, developing an accurate buyer persona for exceptional marketing strategies.
But, the real question is- How do they do it?
In this piece of article, we shall explain what it takes to create a social media marketing strategy that really works! By the end of this article, you shall have answers to some of your queries such as, what to consider when marketing through social media, and how can you create posts that engage and convert leads for your business.
What is Social Media Marketing?
By definition, social media marketing is leveraging users on social platforms such as Facebook and Instagram to drive traffic to a website and possibly convert leads into sales.
That seems a little incomplete. right? Of course, social media marketing is way more than just driving referral traffic and converting leads. It allows young organizations to spread awareness and establish their brand in the market. Also, if carried out properly, social media marketing can help organizations scale exponentially, right from the start.
So, how do you do it?
Designing a social media marketing plan that can spread awareness, educate your audience, and bring in profitable results for your business is necessary. That being said, it requires more than just creating a post and publishing it online.
Step1. Create a Plan
Before you can even plan a strategy you may need to identify your goals. As in, what is it that you aim to achieve from your social media marketing? Is it brand engagements? Is it bringing more traffic to your website? Or, is it driving sales? Or, perhaps it is all of these. Whatever your primary objective may be, your strategy will have to be planned accordingly. For instance, if you wish to drive sales, you need to convince and convert your audience. But before that, you’ll need to target your audience precisely. Similarly, if you wish to improve your brand’s visibility, you may need to research your keywords and also the tags that you use with your Instagram post. Simply put, you will need to build a strategy that matches your goals.
Step2. Content Creation
Once you have your goals sorted out, it’s time for you to create content that can help you achieve them. Once again, the content you create can vary according to your goals. For example, if you are planning to spread awareness among your audience, then you may better make use of infographics or video content. Similarly, if you are planning to build brand value, you can partner with an influencer on Facebook or Instagram and co-create content with them. This would not only help enhance the content quality but also improve relevance with your target audience. Since the bloggers know their audience better than you do, and in the end, it’s going to be their word above yours.
Step3. Audience Engagement
Creating and publishing content is just one part of the puzzle. You may grab the attention of your desired audience, but at the same time, you may also need to retain them for long-lasting results. As your social media posts reach more and more users, the conversations about your brand increase. People can be talking about your brand, sharing your content, and even tagging your profile in their posts. Keeping a track of these impressions can help with customer retention. For example, if they are sharing something positive about your brand, you can delight your audience by acknowledging them. On the other hand, if they are sharing something negative about your brand you can step up and offer support. All in all, you’ll be engaging with your audience and surprising them with stellar customer experience.
Step4. Measuring Results
Apart from publishing content and engaging with your audience on social media, you also need to measure how well your campaign is performing. For instance, are there are any improvements in your post reach over the last month? Or if there are more positive mentions as compared to negative feedback? Such metrics can help you identify the key performing areas for your marketing strategy. And accordingly, you can refresh your strategy, if needed. Besides, if something seems unusual, you can retarget your campaign to drive better results.
Step5. Paid Advertising
In the end, once you’ve got everything going as you planned, you can opt for paid promotions. For instance, if a post receives more likes, comments, and shares than any of your other posts, you can promote it using the paid promotions feature. Thereby, increasing the reach of your post further and farther.
Whether you are a manufacturer of computer gadgets or a retailer selling fur coats, leveraging social media for the marketing of your business can bring in exceptional results. The only thing that you may need to monitor is when and where you are publishing your content. Since every platform engages with a different buyer persona, you need to make a distinct strategy for each one of them. Furthermore, to improve the results for your marketing efforts, you can diversify your strategy. Additionally, imbibing fresh perspectives and new trends into your marketing plan is a great way to scale up your business and drive profitable revenues at the same time.