E-commerce is an ever-growing industry. Today, more and more people are using online stores to make their purchases, from gifts to everyday needs like groceries. There are countless online stores to choose from — here’s how to make yours one that people want to shop on.
Use Product Recommendations
Employing product recommendations is a quick, easy way to get people to buy more. A report by Salesforce showed that on-page product recommendations contribute to 26% of all revenue! You don’t want to miss out on that huge portion of sales.
Recommendations also personalize experience for anyone who browses your store. Customers enjoy a customized experience that makes it easy for them to find products they love.
Hire a Professional
There are so many ways you can improve your online store yourself! But for an even more intense improvement of your shop, you can hire a company to help optimize your performance. There are plenty of companies out there that provide this service; for example, visit https://icreon.com for help with “Connected Commerce” among many other solutions for your company.
Outside organizations can write up objective overviews of your store’s performance and any issues it may have. They can then help come up with a plan to improve your e-store and get it on the right track to bring in more customers!
Find The Best Keywords
Tools like Google’s Keyword Planner are invaluable to the online business owner. Keywords are an incredibly important aspect of search engine optimization, so using them in the right places is key if you want as much traffic as possible.
Use too many keywords, however, and Google may penalize you in the rankings. 1 to 3% of your overall text is the best density for keywords to make sure that doesn’t happen. Also make sure to use the suggested words naturally — you don’t want your copy to come off as stilted or unnatural.
Only Use High-Quality Product Photos
A picture is worth a thousand words — and that’s certainly true when it comes to e-commerce. People always want to get a clear idea of the product they are purchasing, and professional-looking images communicate your brand identity. They are also more appealing and make your company come across as trustworthy.
You can certainly take product photos yourself; just make sure to spend some time on creating high-quality content. It might be a good idea to make your photos uniform, with a similar clean-looking backdrop for each product. Don’t use your phone if you can avoid it – try to get your hands on a quality camera for photos that impress!
The other option is to outsource product photography. As long as you go with a reputable organization, this ensures that you will end up with consistent, beautiful photos for everything you have to offer. If you don’t know much about photography or want a truly polished image, this may be the choice for you.
Ask Your Customers: How Are We Doing?
Getting feedback on your shop is one of the best ways to figure out how to improve. Try integrating a survey into your customer’s experience — ask them if they were able to find the items they were looking for, whether the site is easy to navigate, and even use this as an opportunity to ask for sign-ups for your email campaign.
If you don’t get feedback from the people who use your site, how will you know what needs to be changed? While not all customers will bother to complete a survey, any sample size you can get is a great tool for optimizing your store.