The e-commerce landscape is getting more and more competitive by the day. While the growth in demand is substantial – especially with mobile commerce in full swing – the number of e-commerce stores competing for the same market segment is also on the rise. The only way to survive in a competitive market is by remaining fresh and delivering superb customer experience or CX.
The latter involves keeping your site optimised for CX. There are already so many ways you can improve your e-commerce website and deliver a much better user experience. The tips and tricks we are about to discuss in this article are the ones that will get your site ready for 2019.
If your site is more than three years’ old, now is the perfect time to consider a redesign. Many things have changed this past three years and there have been big shifts in web design trends along the way. A three-year-old website may even look old and outdated.
You don’t have to deal with the site revamp yourself now that there are web design and development services to suit every budget. If you are serious about improving the user experience of your Magento site, for instance, Bing Digital is the best development company to engage.
Hiring professionals don’t only make the whole process of revamping your e-commerce site easier to manage. You also get a lot of insights about how you can fine-tune your site for the challenges of 2019. On top of that, you can add new features and improve existing ones as you see fit with a team of professionals supporting you.
Be More Transparent
While improving the site, there is one feature that you absolutely need to have, and that is a floating checkout tab or modal window with every cost element displayed clearly. Transparency is exactly how you win more customers in the future, and the floating modal window is the perfect way to do it.
Customers need to know how much they should pay in shipping and handling fee as well as other costs associated with the purchase before continuing to the checkout page. Don’t worry about scaring customers away because transparency has its benefits too.
Aside from making your site look credible, the floating modal window makes simple promotional offers such as free shipping even more effective in attracting and retaining customers. Don’t be surprised to see a huge boost in conversion with this modal window added to your site.
Performance and Security
Performance and security are the two aspects that you can no longer take lightly as we get closer to 2019. For starters, you need a valid SSL certificate from a reputable provider to win the trust of your customers; remember that Google Chrome now marks unsecured sites, and other browsers are following suit.
Performance, on the other hand, is a key element of your user experience. Today’s potential customers don’t like to wait. Rather than have potential customers move to another e-commerce site, optimise your site so it always loads quickly and correctly.
So, are you ready for the challenges of 2019? These tips are easy to apply, but they will help you get started with preparing your site for the challenges ahead.