It’s no secret that in order to stay as competitive as possible, you’ll need to have a solid online presence for your business. In fact, the Internet is one of the most useful tools available to entrepreneurs.
To get there, though, you’ll need to incorporate solid SCO strategies for your business’s website. Part of this includes obtaining high-quality backlinks.
Not sure where to start? Don’t worry, we’ve got you covered.
Let’s take a look at everything you need to know.
Network With Site Owners and Bloggers
One of the best ways to increase the likelihood that reputable websites will link to your content is to network with those who publish content. This is especially true when it comes to bloggers.
The term ‘network’ is key here, though. You can’t simply reach out to these types of people and ask them to link to your site. Even if you publish some of the best content in the industry, they likely won’t feel compelled to work with you if they’re not familiar with who you are.
So, you’ll need to get your name out there.
This could be as simple as commenting on their social media content and website posts. Your comments will be particularly effective if you ask them a relevant question.
The stronger the relationships you build with these types of individuals, the more likely it is that they will link to your content in the future as long as it is relevant to what they’re posting.
Create Quality Content
You can’t reasonably expect someone to provide you with backlinks to your content if it has nothing to offer. So, quality needs to be emphasized here.
Not only does your content need to be free of grammatical errors and formatted properly, but it also needs to provide your readers with something of value.
In general, lists and how-to articles are among the most popular types of topics with readers. So, make sure you take advantage of these in ways that you can.
You can say a lot with the simple infographic. But this doesn’t mean that your article needs to be replaced with one.
In fact, an infographic is one of the best forms of supplementary content that can help you explain the point you’re trying to get across. Additionally, a well-crafted one adds value to your article’s visual design.
It’s best, though, to keep this relatively simple. A complex chart full of numbers and multiple different sections can actually confuse readers more than help them.
Link Out First, Then Contact Them
If you’d rather directly approach a publisher about providing backlinks to your site, it’s best if you do something for them beforehand.
Linking to their site with your own high-quality content before you reach out to them give them a little more incentive to take your request seriously.
While it may not work on everyone, some publishers or bloggers will be flattered by the favor you’ve done for them and have no problem linking to your content with their next relevant post.
Comment on Everything Relevant
As previously mentioned, commenting can go along way. But, this doesn’t mean that you should limit yourself to only leaving comments on the articles of bloggers you need backlinks from.
Instead, leave a comment with your take on articles relevant to your industry. This will showcase your expertise while also getting your name out there.
As you build more notoriety, you’ll increase the chances that people will recognize you as a brand, making them more likely to link to your content.
When checking your own site’s performance, it’s vital to use the best backlink checker for the most accurate results.
Be a Resource For Others
It’s already been established that your content needs to provide something of value to your readers. It should also provide something of value to the people who are linking to you.
So, if you publish a case study or analysis of something in your industry that can be used as a resource by someone else, you’ll create the perfect conditions for a blogger or site owner to link to your content on their own.
This becomes increasingly true the higher your content ranks on Google.
Put simply, the more incentive you give someone to link to you, the better chance they will.
Use Multiple Platforms
When someone who’s publishing content is looking for reputable sources, they’re not always likely to use an independent website. They often want to use a larger platform like Forbes and Business Insider.
You can easily use this to your advantage by publishing your content on multiple platforms hosted on large domains. These include LinkedIn, Medium, Quora, etc.
The strategy also has a secondary effect of increasing your content’s organic exposure, which will further facilitate people linking back to your site’s pages on their own.
Ease into Your Pitch
Directly contacting a content publisher can bring plenty of success. It’s important to remember, though, that opening up with a pitch will often deter people from considering your offer.
Instead, show them respect by asking if it’s alright to send a link to your content.
A great way to lead into this is to send an email declaring how much you enjoyed a specific piece that they posted. Then, tell them that your site has content they can link to that would support their own.
From here, you can ask permission to send them the link. Chances are, they’ll likely link to your content if they’re receptive to your approach (as long as it’s relevant to theirs).
Getting High-Quality Backlinks Can Seem Difficult
But it doesn’t have to be.
With the above information about high-quality backlinks in mind, you’ll be well on your way to boosting your company’s online presence as much as possible.
Want to learn more about how to grow your company’s site? This article has plenty of useful info.