The first step in having a successful blog is to actually start the blog. Don’t get frozen in analysis paralysis. Don’t hope and dream to have a blog “one day”. Instead, just get started.
Once you’re past this phase, then its time to bring in more readers.
Keep reading to learn how to drive traffic to your blog.
Companies that blog with higher consistency get 3 to 4 times more traffic than their competitors.
More content will attract more people to your website. This consistency lets people know what they can expect from you.
Write Attractive Headlines
With so much content on the web, you have to make yours stand out. Titles with 6 to 13 words get more clicks.
Titles should be enticing and pique curiosity. Titles should also tell the reader what they can expect the article to be about.
Click-bait has put a sour taste in the mouths or internet users. You can use it effectively if your title envokes curiosity and your content delivers. Good click-bait is not a bait and switch.
Generate Good Content
Good blog content is content that people are actually searching for. It doesn’t matter what you are writing content on if no one is looking for that content. You can generate ideas from the comment section on competitor blogs.
You can also write down keywords associated with your market then search forums for related questions. Quora and Reddit are popular places people ask questions in different markets.
Use these ideas to generate relevant blog posts.
Keywords are words that people plug into search engines to find content. Use a service like Ubersuggest or one offered by Google to generate leads.
Once you have your words, sprinkle them throughout your post. This way search engines will pick up your article in the search results.
Backlink, Backlink, Backlink
Backlinks occur when one website links to another website. It’s like linking out to a fitness website from a health food website.
This is also one of the top factors used by Google when ranking websites. Rankings determine how easily you get found in search results.
It is important that backlinks are natural and contain related websites. A high domain authority is also a key factor in ranking higher. Use a site like ahrefs.com to determine a sites domain authority. A free version of this is Open Site Explorer from Moz.com.
Going to other sites and guest posting is a great way to get your name out there. Backlinking from these sites will bring traffic to your site.
Organize Your Post For Readability
Consumers will search 3-5 sites for relevant content before making a purchase. Your website will be skipped over if it is not organized into digestible bits.
Don’t write a term paper. Paragraphs should generally be no more than 3 sentences. Use section headings when you move onto a new topic.
Create a Kindle Ebook
Amazon has a new program that allows subscribers to access ebooks for free. You can use this program to generate new traffic and beef up your email list.
You can write an ebook that introduces a topic you have competent experience on. Publishing this to Amazon’s program makes it exclusive to the platform for 90 days.
The key is to write good content and insert a backlink to your website. Not sure what constitutes good content? You can learn more ideas here about how to ace the content marketing game.
How to Drive Traffic to Your Blog
The magic ingredients to any successful blog are quality and consistency. “Set it and forget it” is not a winning strategy here.
Build your backlinks a bit at a time and keep improving your content.
Check out our website for more information on how to drive traffic to your blog using social media.