You’ve done everything in your power and knowledge to optimize your site. Yet, it can feel like it still has the potential to rank higher on the search engine results page (SERP).
If you think your website isn’t doing great, there’s a possibility that you’re not optimizing it enough.
This is where content optimization comes in. Yet, many business owners who create their own sites don’t use content optimization.
It’s more than using the right amount of keywords and backlinking. Below is a comprehensive guide on how you can get the optimal content for your website.
1. What is Content Optimization?
Content optimization is the practice of creating high-quality content from average content. The goal of content optimization is to create a great user experience with improved on-page content. In essence, you make sure that everything you put on your website is something that your viewers will enjoy.
Some refer to content optimization as on-page SEO or on-page optimization. After all, content optimization is a part of search engine optimization or SEO. Many successful websites use content optimization as part of their SEO strategy.
The difference between content optimization and SEO is the focus of each one. SEO focuses on both off-page and on-page materials. Content optimization ensures your post provides a thorough examination of the topic.
SEO is a more general format of web page optimization. Content optimization makes you an expert on the topic through on-page content. Both have the same goal of ranking your web page in the SERPs.
2. Why is Content Optimization Important?
Now, you know what content optimization is. What does it do? As we stated, it makes sure people find your website first among all the other websites about the same topic.
In truth, that’s not all that content optimization does. Content optimization is also a process that improves the aesthetics of your site. What good is a page that contains great but lacks the aesthetic to hook visitors in?
A well-optimized website has a balance of both aesthetic quality and valuable content.
Let’s not forget that optimized content marketing puts you ahead of the competition as well. When people find your website first, there is a better chance of a conversion. You can be even more ensured when your visitors enjoy what they read, see, and experience in your website.
3. What Are the Types of Key Content Optimization?
On-page optimization has several types. The types of optimization include but are not limited to text, images, videos, and news. These are the most common ones many websites use to bring visitors in.
Let’s talk about text first. Website content optimization is important for all written text, especially in landing pages. It’s important to optimize landing pages with information about other content pieces.
It’s important to get the right title tag, meta-description, and meta-keywords. They should have the right keywords so audience and search engines find them useful. Using URLs with the right keywords are going to be of help as well.
Next, we have images to optimize. Humans are visual creatures by nature. This is most likely why 65% of people are visual learners.
Use that human nature to your advantage when you optimize your website’s contents. It’s smart to use images in your blog posts or other content-filled pages. It will be smarter yet when you optimize these images as well.
Speaking of visuals, let’s move on to the next type: videos. Video marketing is an ever-growing marketing strategy. More commercial website owners are creating other helpful videos for their customers.
Good for you if you’ve created your own vlogs or helpful video tutorials for SEO. There are more ways to optimize them yet though. Later, we’ll discuss how to optimize your page content more including videos.
As for our last type on this list, we have the news. Some websites include their news posts in their blog while other websites have a separate page for industry-related news. Any article you produced should get create on its own separate page on your site.
Those are only a few of the common types of key content people use in their websites. Remember that moderation is the key. If you want to know how you can optimize these types of content, keep reading on.
4. How Do I Create the Optimal Content for My Website?
Understanding the basics is only the beginning. Now, let’s talk about how you can optimize all these types of key content.
Let’s begin with optimizing text in your landing pages and other site pages. This combines the more technical side of search optimization and creative link-building.
Title tags are one of the most important elements of site optimization. Descriptive and accurate title tags that use your primary keyword improve click-through rates. It’s also a good idea to compare titles with your competitors when you can.
Your meta description should be concise and specific. Be strategic in placing secondary keywords in it but keep it under 150-160 characters. This is your chance to get searches to click through to your page so give them a reason to do it.
In your meta-description and meta-keywords, use relevant nouns and entities in your writing. Speaking of meta-keywords, don’t “overstuff’ it. Doing so will cause more harm than good to your rankings.
One of the most important things you can do to optimize text in your pages is to make sure they are readable. Many people scan pages more than they read the entire post. Don’t beat around the bush and give them the answers they want right away.
Optimize content for skim readers by using shorter sentences. Use a different look on key sentences or interesting parts of the context. Readers will be happier when you do.
Images and Video Content Optimization
About 55% of marketers make blog content creation their top inbound marketing priority. Blogs nowadays are less focused on pure text and have a decent percentage of image use. Yet, search engines can’t seem to derive full meaning from image-based content.
So the trick to optimizing images is to be smart in choosing your alt tags, image tags, and filenames. For alt tags and image tags, choose uncomplicated but keyword-filled phrases to describe images. Use descriptive file names to provide contextual information to relate with other content.
For optimizing videos, your video titles and video descriptions should be descriptive. They should contain keywords that address the needs of visitors and search engines. Make titles catchy and relevant to your audience so they stick around long enough to finish them.
As with images, optimize your on-site video description and title tags. Search engines can use that information to understand video content and context. Also, incorporate targeted keywords in the file name of the video when you can.
News Content Optimization
For news content optimization, create content that ranks with other authentic news sites. Use articles that exist on a static URL. This means that articles you produce get their own separate pages on your site.
You can also better optimize your content with Google News. Only submit your blog or press release sections to Google News for review. Upon approval, they can start including your content in the news search results.
Remember that Google News mandates strict requirements for all websites that want to submit news content. As with other content types, your articles should have the right keyword optimization. The same goes with the image and video elements in your news piece.
5. Tips for Content Optimization
Allow us to give you more tips and tricks on how you can create optimized content for your web pages.
First, remember that you’re posting content that should educate or are useful to your viewers. Realizing you wasted your time on a web page that didn’t answer or help you gives users a bad experience.
If you’re unsure of how to go about optimizing your content, turn to experts. Remember that it’s okay to ask for help if you need it. Try sites that specialize in site optimization like https://digitalshiftmedia.com.
Use a good topic model before you create a post. This way, you’re already planning and optimizing content right from the beginning. Optimized content creation may be easier than optimizing already created content.
It’s also good to keep your image file sizes adjusted. This will decrease the chances of having page-load problems for your visitors. Image-heavy content needs to load fast but you still have to keep its quality.
When you’re creating headlines for news content, they should be good hooks. That meaning they are interesting and should grab your readers’ attention. The news content itself should be able to keep that attention.
Rank Better with Optimized Content
That’s it for our guide on content optimization and why it matters in ranking online. We hope you enjoyed and learned a lot from this guide. Content optimization, like SEO, is essential in the success of your website.
Why stop here? We have more important tips to help you get ahead of the competition. If you want to see more useful guides like this, feel free to give our other posts a read.