Google is the largest search engine in the world, holding about 92% of the global market.
Its consistent domination of the search engine market means that it’s expected to stay the leader as the years go by. But ranking high on Google isn’t a walk in the park.
If you’re looking for means of ranking in Google, you need to invest in SEO (Search Engine Optimization). You can try making your website look more professional to make it more attractive for visitors. But one of the most timeless methods is to find the most search words for keyword research.
Are you ready to learn some SEO 101 with keyword research? Read on and find out more today.
1. Try the Funnel Stage
When you’re doing keyword research, you should start with a group of them. Make a spreadsheet and populate them with data. On the left, you get the URL while on the right, you put the corresponding keyphrase.
Look for the usual desirable traits like search volume and competition. But in addition, you need to check its context. You need to get long-tail variants for your keyphrases to ensure that they have context.
2. Check for PPC Performance
Most companies think they don’t have money. But when it comes to marketers, what they lack is time. Most won’t have enough time to guess the keywords that will work for their business.
That’s why it’s important to use Google’s paid service to find out. Look for the product or service you want to analyze. Look up some related keywords to make sure to make the relevance balanced.
Once you compiled it, you can now put them in Google AdWords. This allows you to test it out and see how well it’s going to perform in an organic setting.
3. Know Your Customers
It’s also important to know the type of customers you attract when making a keyword list. Check what they’re searching for when trying to look for your products and services. This is the best time for you to make your buyer personas-at least two is enough.
Once you make buyer personas, think about their ways of searching your offers. Make a map of how they research and come to their buying decision. Ensure that you have something to give them no matter what stage they are.
4. Analyze Your Competitor’s Keywords
When it comes to the whole purpose of SEO, it’s to outrank your competitors. Specifically, you need to create an effective SEO template to rank higher than them on search engine results. Learn more here if you want more methods for your SEO strategy.
It’s important to find out who you’re competing against. Check how they rank when it comes to the keywords you’re trying to target. There are a lot of tools out there that can let you enter competitors’ URLs for keyword ranking analysis.
5. Try Ranking for Google’s Special Features
This search engine added some helpful features that go on top of their SERPs. Some of these include instant answers, featured content snippets, and reviews. The Answer Box is a unique result powered by Google’s knowledge graph.
Some content gets drawn from websites that give answers to questions. It’s displayed on top of the results page, just below its ads. That means you need to ensure that your SEO and keyword research efforts should aim to get displayed in the answer box.
6. Put the Keywords in the Right Places
Your content should always be SEO-friendly. That means your keywords should be present in meta titles, descriptions, and headings. You need to use it in your web pages’ contents as well.
When you use these keywords, try putting them around the front of your copy. Always remember that all your website pages present an optimization opportunity for you. That means you need to do keyword research beyond your home page.
7. Build Local Long-tail Keywords Using Bulk Keyword Generators
If you’re hard-pressed for time, you can use keyword generators to do the work for you. If you need to build a list of long-tail keywords, you need specific tools. After all, general queries only need the most basic keyword research tools.
Some keyword generators let you put your industry and your location to build a list. They will most likely give a large list that you can download as a CSV file. This allows you to sort data using Microsoft Excel or Google Docs.
8. Use Google to Give You a Keyword List
Google’s algorithm design is to learn user behavior. This means that Google picks up possibilities when people search for the same set of terms all the time. When people do their search, the engine lists other possible keywords that you can get interested in.
You can use this to your own advantage since all you need to do is to type a general keyword. If you do, Google gives you a good list of long-tail keywords within seconds. You can also look at the bottom of the search engine results for more suggestions.
9. Look for Common Customer Questions Online
There are a lot of websites out there that dedicate themselves to answering user queries. All you need to do is to start finding the common questions people ask from these sites. Once you do, you now have a list of potential topics you can post about.
With quick searches, you can find thousands of questions by people who need your products or services. Some of the questions can serve as long-tail keywords to add to your ever-growing list.
Get the Most Searched Words Today!
Keyword research is a time-consuming task that needs a lot of effort to work. That means you can spend the entire day researching only to find a handful of worthwhile keywords. It’s even more stressful if you try finding the long-tail variant of the most searched words around.
But if you feel lost, use these tips. It can help you finish your keyword research faster. But if you need more SEO tips for a financial advisor website, check out our guide here.