In any kind of attorney practice, running a successful law office can’t be done without clients.
This may include people who have been in car accidents, family law, or estate planning. Either way, you need a way to let these clients know about your services.
Establishing a strong attorney SEO strategy is a great way to do this.
SEO helps current and potential clients find you through just a few button clicks.
Here are five ways to improve your online search strategies.
Research Your Market
Just like it’s good practice to get all the facts of a case you’re making, you need to see what’s really going on in your industry.
Research successful competitors who practice your niche.
Also, do a bit of a more general search on common SEO do’s and don’ts.
Compile these two searches to get a better idea of what you’re up against.
Brand, Brand, Brand
The next step in your attorney SEO strategy is to brand.
Think of the kind of content you want to create and make a schedule for it.
SEO isn’t a one-time success. It’s a constant push of new and engaging material to keep your audience engaged.
Branding tactics include your brand name and niche keywords.
Try to mix in some general legal terms to expand your reach, too. This will look something like “Julie Johnson personal injury” or “injury lawyer for workers.”
This spans across email campaigns and social media, but can also be done through a company blog.
Have a Local Focus
As you’re planning the kind of content you want to create, make sure to include some local keywords.
Local optimization is as simple as using phrases like “nearby” or “near me.” But, it has profound effects.
This gets you right in front of the people who need legal advice in your area. It makes your attorney SEO as focused as possible.
Plus, it narrows down your search competition as you’re fighting to rank on Google’s first page.
Make Your Site Mobile-Friendly
While you’re tweaking your content, go through the back-end design of your website.
If it’s not made to be mobile responsive, you have a problem.
Sites that aren’t mobile-optimized have two (or more) separate URLs. This divides your SEO strategy instead of having a united front.
It means you’re essentially competing against yourself, which lowers your ROI in time and money.
User feedback will be similar to these internal metrics, by the way.
When a user can’t easily navigate your site from their phone, bounce rates will increase. This often happens when pages don’t load properly, or when the design doesn’t adjust to a smaller screen from a desktop setting.
Prevent all of these issues from happening with responsive engineering.
Engage in Social Media Activity
The last step in building a strong SEO campaign is spreading it as far as possible.
Go beyond your landing pages and get on social media.
Channels like Facebook, Instagram, and Twitter give you a relatable platform to reach your audience. You can create company hashtags, promote blog content, and give users a behind the scenes look at what happens in your office.
Together, these bits of content create strong brand recognition and loyalty.
Improving Your Attorney SEO
Having trouble putting all the pieces together?
Don’t worry, SEO doesn’t come naturally to everyone. Thankfully, we have plenty more resources to help you understand the search process.
Maybe you just need to reframe your thinking.
Take a look at why SEO is like driving a car.