Eye catching web design starts with good use of color. Creative color combinations can instantly tell users what a website is about and why they should care. Ideal placement of color on a web page can lead the eye to a desired action spot, or simply set the mood. It’s easy to spot a page with great use of color, but superior use of color is timeless.
Image source : 123rf.com
Just as web colors have power to influence a site visitor’s disposition, emotion and interest, so does the intensity of the hue. Muted tones in a similar hue might suggest a hushed, secretive or peaceful quality. For example, light grassy, reedy and burlap-type colors can evoke thoughts of relaxation. On the other hand, brilliant and strong splashes of color on a jet black background can make a website seem sexy, glamorous and exciting.
When designing web pages it is important to consider all users, especially those who may be vision-impaired. Light-colored text on a muted background can cause problems for older users and others who may not see well. Good contrast between text and background colors provides the best readability, and helps to keep users on the page.
Existing web designs can be a good source of inspiration. Browse sample websites in similar genres to discover new ways to combine colors effectively. Above all, consider the message to be conveyed, and be bold in making a meaningful color statement.
Here are 60 examples of excellent use of color in website design: