If you have a website that you’re trying to generate more traffic on, then there’s no doubt that you’ve come across the term “SEO”. SEO stands for search engine optimization. Simply put, it’s one of the driving forces behind many a successful website.
With search engine optimization, you can propel your website to the top of the search results. Whenever your prospective customers are searching for keywords relevant to your service, they’ll find you. That’s why you need to start shopping around for an SEO service provider — use these marketing questions to figure out which one is the best fit for you.
Do You Do Location-Based SEO?
If your brand is a location-based one (e.g. a restaurant or a salon), then you want to make sure that the SEO service provider you use has experience with location-based SEO. This type of search engine optimization is a bit different from merely ranking blog posts based on keywords.
Location-based SEO involves taking advantage of built-in Google services, like Google snippets (the little visual cards that pop up on the right whenever you Google a business), and Google Maps rankings. If the SEO company that you choose doesn’t have experience getting brands to the top of their search results in a specific location, they may not be of much real use to you.
What Content Channels Do You Use?
The driver behind any search engine optimization strategy is content. There’s a lot of content that will need to be developed in order to help your website get to where you want it to be in the search engine results.
That content could take many forms. It could be a series of blog posts on your website. it could be an overhaul of your product description pages. Or, it might even be articles that are posted to other websites in order to generate additional industry credibility for you (yes, Google is able to measure this and uses it as a ranking factor).
What Technical SEO Changes Will You Make?
The best SEO company will also know how to implement technical SEO changes to your website in order to optimize it for Google. Content isn’t the only thing that determines your page rank — you also have to factor in how that content is delivered.
The better your content is formatted, the easier it is for Google’s spiders to crawl and index your website. That’s a good thing and will be seen as a positive ranking signal. There’s a lot that goes in into developing a well-formatted website that Google wants to crawl, so leave it to the experts. Make sure that the SEO service provider you ultimately choose has this kind of technical experience under their belt.
Use These Marketing Questions to Hire the Right SEO Company
There you have it — with these marketing questions under your belt, you’re all ready to start shortlisting service providers and to find the right SEO company for your needs.
For more business advice, be sure to check out the rest of the articles on the website!