Gone are the days when you put an ad in the newspaper or have a person hold up a sign on the corner to help draw attention to your business. Your ability to reach your customer can only go so far, but when you begin to market online, you are able to extend your reach exponentially.
By developing these three forms of digital marketing, you will be able to grow your business and get more traffic, leads, and conversions than ever before.
Although some form of the internet has existed since the 1960s, it wasn’t until it became available in homes that it really took off. This widespread use began in 1995, and in 1997 the first friend sharing website was created. As friends do, they share their likes and dislikes, deals, and reviews. This was also the case for friend sharing websites, but it wasn’t until Instagram, and the ability to market effectively to your social network, that the whole idea of social marketing really came to life online.
Think of social media like a giant multi-level-marketing business (MLM), but without the annoying person that wants you to buy something to get the deal. Friends are finding products that they enjoy, and then they are sharing them. Their friends like the products and then share them with their friends, often using the same discount codes that were obtained by the influencer, no buy-in necessary. Social media is essentially the ultimate MLM for any product or service, without the negative association, and everyone can enjoy the content that is being produced.
When you effectively utilize the many different platforms out there (ie. Facebook, YouTube, Twitter, Instagram, TikTok, Podcasts, etc.), you are able to reach a vast audience. The key to growing this audience lies in the content you are producing and whether or not the content is received in a positive way.
Another way to help grow your following is through consistent content creation. This consistency is essentially your advertisement. You are advertising yourself, opinions, products, services, style, food choices, etc. When you choose to share pictures, stories, and reels/TikToks, you are advertising.
Just as social media is your advertisement, your website is essentially your storefront. If you want to sell a product or service, you have to have a website. It is important that your business website is well-organized, user-friendly, and further develops and educates your audience/clients on your product and services. To help ensure that you have created an appropriate, user-friendly website, it can be beneficial to utilize a website building service.
If a person has checked out your website, your social media marketing has done an adequate job drawing in an audience. It is now up to your website to convert the visitor into a client.
When you create a website, it is also beneficial to create a funnel on that page, to gather that client’s personal information so that you can continue to market to them personally, without the aid of social media. This is beneficial to both the business and the client, as one has the potential to get additional sales, and the other can benefit from different sales or promotions that are offered.
Search Engine Optimization (SEO)
Search engine optimization is essential for continuing to expand the reach of your business. SEO is what you do to your website to help increase your page rank on Google. Another way to increase your page rank is by crosslinking between your website pages, and also other hosting platforms and websites. These websites can include other blogs, news organizations, magazine websites, and any other source that may offer reviews of your product or services.
There are many different services that aid you in obtaining a higher ranking on Google. These services are very familiar with Google’s algorithm and specialize in the industry. They evaluate whether you are using the appropriate key words and terms, if you are producing enough content, how often you are producing content, how often/many times other websites are linking to your site, and many others aspects that would create an agreeable outcome in your ranking with the algorithm that Google utilizes.
Digital marketing is the backbone of all modern businesses, as it expands your reach to most potential clients. When you utilize all of the different resources at your fingertips (social media, website creation services, and SEO), you are more likely to find success than you otherwise.
Gone are the days of hitting the streets; we have created a digital world, and you can knock on those doors from the comfort of your own home.