Did you know that 3.2 billion people worldwide are active on social media?
In the US alone, the average person spends over 6 hours a day using some type of digital media.
What’s the takeaway? For your business to succeed (and thrive), you’ve got to be active in social media.
Are you wondering how to start a social media business? Whether you’re starting a new company or you’re already established, you need the right social media management skills.
Here are 5 expert tips to help you in your endeavors.
1. Make a Long-Term Commitment
The first thing to understand about networking media is it won’t produce overnight results.
It takes time to create quality content, gain followers, and increase engagement. You have to get a feel for what resonates with your audience (and what doesn’t).
Start with a strong mission statement and set measurable goals. Focus on creating and sharing valuable content. It may take 6 months to a year before you start getting a good feel for social media management.
2. Create a Customer Avatar
Who are you marketing to? Who makes up the bulk of your customers?
If you don’t know, it’s time to do some research. Start with reviews from past and current satisfied customers. Ask your staff for feedback about who they’re interacting with.
What is the buyer’s age, gender, family status, and job title? What are their challenges and fears? How will your product help them?
Use this information to create a buyer persona and tailor your marketing efforts to that type of customer.
3. Network with Influencers
How can you get your business in front of more eyes, especially when you’re just getting started?
Make friends with a social media influencer who can promote your company to a large audience. Most marketers see an ROI of $7.65 for every dollar spent on influencer marketing.
Got your attention? To learn more, https://socialbook.io/influencer-marketing has a fool-proof guide to influencer marketing.
4. Narrow Your Marketing Field
To succeed in social media marketing, you should be active on all the different networking media platforms, right?
Not necessarily. Rather than spending all your time posting across a dozen different channels, determine which ones are producing the best results.
Are you getting good engagement from Instagram or Pinterest, but virtually none from Twitter or Snapchat? Narrow your marketing efforts to the platforms where you see the most engagement.
5. Listening vs. Promoting
The most successful social media campaigns involve listening to your customers, rather than speaking “at” them.
Invite your audience to ask questions, post pictures, or share their opinions. Be prepared to answer those questions and leave feedback on their comments.
If you get stuck on ideas for new content, look closely at your social media channels. What questions do customers ask again and again? Give them the answers in the form of new blogs, videos, or other forms of content.
Social Media Management: Class Dismissed
At first glance, social media management for your business can seem overwhelming.
It doesn’t have to be. The next time you’re working on a new marketing plan, refer back to this list of social media management tips.
With a little time and effort, you can expect to see excellent results!
Did you find this article helpful? Check out our other marketing posts for more great business advice.