If you’re trying to gain a wider audience for your small business, consider revamping your website. Customers expect a well-organized website, and having one increases your visibility on the web.
If you’re stuck on where to start, here are 6 creative ideas you can incorporate into your existing site. You don’t need coding skills to create a stunning website, but if you’re not confident with your abilities, you can also communicate your ideas to professionals. Search for services like German-based DigiFist that promises to website laten maken with a 100% guarantee.
1) Make It Interactive
Users don’t want to just scroll through your website and read the content available. Excessive written content can be overwhelming or boring. Visitors want an active experience, not a passive one. Grant them this type of experience by including:
- Polls and quizzes.
- Internal links.
- Social media buttons.
- Spots where visitors can leave feedback.
For a truly interactive site, design your service menu alongside an appealing animation. This way, visitors can learn about your services in a fun and interesting way.
2) Use Original Photos and Illustrations
Stock photos can decrease your site’s visual appeal. Even though they’re free and accessible, no one wants to see generic photos that other sites have access to.
Set aside a day to take some stunning photos for your site. All you need is a decent camera and the right artistic inspiration. Photos you take of your company’s staff, products, or building are sure to impress website visitors.
If your business is a more technical service, you may rely on illustrations to convey your company’s concept. Consider hiring a graphic designer. This professional will create concise illustrations that educate visitors and excite them about what you have to offer.
3) Use a Unique Font
If your website uses fonts like Arial or Times New Roman, visitors may get the impression you didn’t spend a lot of time on the design process. Other fonts like Comic Sans are childish and can make it hard for visitors to take you seriously. Resources like Canva and Be Funky let you experiment with different font combinations so you can find one that fits with your company’s site.
4) Incorporate Silent Videos
Videos have their place, but be careful about how you choose to use them. We recommend only using silent videos. Loud videos that play automatically when a user visits your site can be annoying. Upon hearing an unexpected video play, users may instinctively close out of your site before they even learn anything about your company.
Silent videos work well, as they offer a visual of your brand and give visitors an idea of what your company does. Allow these silent videos of people working or demonstrating products to play on the background of your homepage.
5) Highlight Your Call-to-Action
While you do want to create a visually-appealing site, don’t forget to get your point across. Make sure your readers know what your company offers and what distinguishes you from the competition.
After you’ve educated your readers, focus on converting them. Place your call-to-action button front and center. Whether your CTA button reads “Subscribe Now” or “Get Started Today,” make sure readers can easily click it.
6) Add a Visual Tour
Consider adding a section that features a visual tour. Allow visitors to familiarize themselves with your business’s physical location. This can help make them feel more comfortable becoming a customer.
If your business doesn’t have an office that customers visit, give a tour of your company’s headquarters. Show your staff in action and let customers know how you conduct business.