We all know how important digital marketing is to any business. It is what helps potential customers find your products and services. It’s how you build an audience and connect with people interested in your company.
You should already be familiar with the basics of digital marketing. Your website should be optimized for search engines. You should be creating content that your audience can engage with and benefit from.
Have you already taken care of key principles such as these? That’s great! But there’s always room to market your brand even further.
We’re going to be covering 4 digital marketing techniques you might have never considered.
1) Optimize for Voice Search
After all, it is 2019. Voice searches are becoming a more and more popular way people are using search engines. People use devices such as Alexa, Cortana, and their smartphones to look for products or services.
Why not optimize your content for voice inquires? It’s a great way to put yourself in front of customers looking for businesses such as yours.
Are voice searches really that different from text searches? Yes, in a few ways. You can optimize for voice searches by:
- Expanding keyword usage. Voice searches use more words (usually around 7+) than their text counterparts (usually only 1-3).
- Using questions as keywords. When people use voice search, they tend to ask a question. (Ex. “Where is the nearest pizza place?”)
- Taking different platforms into account. People mostly conduct text searches over Google. Devices such as Alexa, however, use Bing. You’ll have to accommodate your SEO campaigns to include different algorithms.
Your competition likely isn’t optimizing for voice search as much as it should be. The same goes for many of the other points we discuss. By implementing these techniques, you are getting ahead of the game.
2) Get Content from Specialists
You might already be using an agency for your content creation. Agencies are great because they know how to create posts that appeal to search engines and your audience.
But is the agency you’re using an expert in your field? Do they have experience in your industry, or are they just a catch-all company?
Getting your content from specialists ensures that the information is accurate and up-to-date. This is especially important when it comes to certain fields.
Romain Berg, for instance, is a digital marketing company that caters to certain industries. It has experts in topics such as agriculture and manufacturing. These fields require content that is carefully researched and written by experts. This ensures that audiences receive the latest, most accurate information.
3) Create Live Video Content
Audiences love watching live video content. Studies show that many prefer it to reading blog posts or even regular social media posts.
Live streams are a great way to engage with users. They will be more interested in seeing what you have to offer through this type of content.
Depending on your business, there are plenty of opportunities for you to live stream. Have a Q&A with your audience. Broadcast an event or give a behind-the-scenes look at a project.
4) Consider Native Advertising Strategies
Native advertising is putting out ads that are incognito. These kinds of ads blend into content that users are already consuming. They often appear in the form of “suggested posts” or “recommendations.”
Native advertising is great because it isn’t so direct. Audiences won’t feel like your products or services are being forced on them.
Consider these strategies when deciding where to go next with your digital marketing plan! They will put you ahead of your competition by making you stand out to consumers.