Mailchimp vs. Sendinblue: Which is Best for Digital Marketing?

When you’re working on digital marketing, choosing an effective way to manage your email list is one of the important decisions. Choose poorly and it’ll cost you in wasted time and possible confusion. However, make the right selection for your circumstances and it can put you ahead of your peers in no time at all.

Here is a comparison between Mailchimp and Sendinblue. Let’s see how they stack up!

Which is the Newcomer?

When you’re concerned about longevity, how many customers each email list provider has is a relevant point. This indicates how long they’ve been around and how successful they’ve been in attracting (and keeping) customers.

Founded in 2001, Mailchimp now has at least 11 million customers. It’s often seen as the entry-level mailing list provider because it is very affordable initially and is especially suitable when you have only a few people on your list.

Sendinblue is the newer operator. They’re growing fast with more than 80,000 customers and are showing no signs of slowing down. Their sophisticated offering includes A/B email testing, clever list filtering, and other features that attract people to their platform.

How’s the Interface?

With Mailchimp, the interface requires a little time to get used to. Finding features that you want to use is sometimes harder than it should be. There’s certainly a learning curve to it, but once you’re up to speed, it’ll become second nature to work with the email lists, create a new email to send out, and initiate a mailing list blast.

For Sendinblue, the interface is slick and modern. Because it’s a newer tool, the design doesn’t suffer from holding on to previous concepts that could interfere with the UX. Possibly, Sendinblue is slightly easier to use but both will have a learning curve.

Going All Transactional

Transactional emails are those that respond to orders being placed and other actions triggered by customer actions or interactions. For some mailing list providers, this falls outside of the mailing list remit whereas newer ones have embraced the need for this service.

Accordingly, while Sendinblue offers transactional email functionality out-of-the-box with support for SMTP Relay, API, and other solutions relating to it, Mailchimp does not. For Mailchimp, it’s necessary to spend up for the Mandrill add-on to implement this necessary functionality.

For customers who run eCommerce stores, the need to use an add-on instead of transactional emails being part of the main service may be a sticking point. Also, for those looking to curb costs, paying extra will irk them too.

Integrations and Cloud Syncing

When you compare the two tools in an in-depth manner, as PieSync has done for you in the linked article, it’s possible to see that integration is an important feature.

Mailchimp does well in this regard. However, Sendinblue also has integration plugins that support working with PayPal, Stripe, Microsoft Dynamics, and many more.

Going beyond integration, PieSync provides cloud syncing between different apps and SaaS solutions, allowing apps to communicate successfully. This type of service prevents problems with contact lists or other pertinent information stored in one app from being inaccessible in another.

While Mailchimp has Sendinblue beat on longevity, the latter is no slouch. The modern interface and better integration features put Sendinblue ahead. Nevertheless, there are certainly fans of both of these email list providers who swear by them.