Whether it’s for games, social media, productivity, work, communication, or something else, people today are always using their smartphones with a huge range of different apps available. In fact, there’s an app for almost anything that you would want to do. For marketers, it makes sense to try and channel the power of smartphone apps when it comes to advertising products and services to potential customers. Since your target market probably spends a lot of time on their smartphones, it makes sense that your brand is appearing on the apps, websites, and other services that they use. Here are some of the main ways that you can channel the power and popularity of smartphones today and turn them into a very successful marketing channel for your brand.
Geo-Targeted Mobile Advertising
Geo-targeted mobile advertising is the best way to advertise to potential customers in a certain location. When a smartphone enters a location, that will trigger your advertisement to be shown on the apps and websites that it accesses. It is an ideal form of advertising for local businesses, local events, and any other marketing campaigns that are specific to a local area. You can use it to let people in the local area know more about a new business opening or upcoming event, or capture the interest of people visiting the area. Your advertisements will be shown on apps and websites that people are using in that area, and once somebody engages with an ad, you can retarget them later – even if they’ve left the area. You can get in touch with the experts at LNP Media Group to learn more about how geo-targeted mobile advertising can help your brand. They have over 14,000 premium media partners that they can leverage and will help you develop an effective campaign to get your message out in front of your target audience in a certain area.
Develop a Mobile App
Developing a mobile app for your brand is a great way to harness the power of smartphones these days. You could develop a shopping app or a productivity app that is relevant to the services that you offer and complements them. A good app developer will be able to come up with ideas for your business and help you develop an app that is likely to be successful with your target audience. Once a customer has downloaded an app, you get to benefit from having your brand name and logo right there on their smartphone home screen every time they use it. And, you can go further by sending push-notifications straight from the app to your customer’s phone to let them know about the latest offers, deals, news and more.
Today, most people are accessing social networks like Facebook, Twitter, and Instagram on their smartphones – so it makes sense to utilize the big social media sites and make sure that the content you post is optimized for mobile viewing. For example, if you are posting videos to Facebook, make sure that they are in the right format and have subtitles so that anybody who hasn’t clicked on the video to get sound will still be able to understand what’s going on. Regularly post to social networks with interesting and engaging content that will make your followers want to stop scrolling and engage with.
Email is another platform that is quickly moving over to mobile with millions of people using their smartphones to check their emails every day. This means that if you are taking advantage of email marketing as a business, there’s a high chance that the majority of your targets are opening and reading your emails on their phone. Because of this, it’s important to keep smartphone users in mind when designing your marketing emails. Ensure that the email content is optimized for mobile; nobody wants to open an email on their phone and be unable to read the text, view images, or click buttons – and it’s a sure way to get sent to the spam folder quickly.
Custom Emojis and Stickers
An increasingly popular way of getting your brand out there in front of smartphone users is to design custom emojis and stickers for your brand. Sticker packs can be downloaded to a user’s smartphone and used when communicating on apps like Messenger, WhatsApp, and iMessage; cool, branded stickers that are fun to use can be a big hit with your target audience and help you raise more brand awareness. Every time somebody chooses a sticker from your brand to use, you’re not only reminding them about your business and what you do, but also providing the person that they are communicating with more awareness of your brand.
When it comes to marketing, smartphones are quickly becoming the number one channel by which most customers are consuming content and getting marketing materials. It’s important to take advantage of all the different ways to harness the growing power of smartphones when promoting your brand.