When you’re running a business website, there are several key metrics you should watch out for. Typically, a site that’s used mainly for e-commerce has to focus on conversions. That’s because it involves a sales-centric perspective. This, of course, doesn’t apply to websites that are built solely to nurture potential customers.
For that matter, conversions should take a backseat. Instead, you should be able to set your eyes on page views and session duration. These indicators can tell you a lot about your site’s impact as an informational hub. The longer that visitors stay on the site, the more likely it is that they are engaged by the content your publish.
If your main aim is to get people to engage, then your site has to be calibrated for that end goal. From there, you can focus your efforts on keeping your site as fresh and intuitive as possible in order to sustain longer page views for your website.
How do you exactly do that? Well, there are several ways. Let’s look at a few of them here.
Keep your content fresh
The content you create is the bread and butter of your business’ website. That said, you can’t exactly impact or engage the right kind of people without having the materials for them to consume. However, one important principle is to avoid creating content for content’s sake. Having a blog post or two is one thing, but publishing content that actually has value to your audience is another.
So, make sure to use the right kind of content for your website by researching possible ideas. For this, you can simply search a keyword or phrase that’s related to your product and service and hit enter. You then have a list of the top blogs. You can also use tools such as Buzzsumo and Twitter Advanced Search to help you find possible ideas you can include in your content strategy.
Optimize your site speed
The time it takes for your site to load is just as important as the look of your site itself. For one visitors wouldn’t want to wait forever for a webpage to load. In this day and age where everything has to be instantaneous, you will need to give your audience the information they need at a moment’s notice.
For this, you can simply reduce the number of HTTP requests your site makes. Another great way to speed up the loading process is to compress your images so that they wouldn’t be heavy to load. You can also simplify your site’s source code. Doing all these easy fixes should make your site faster to load.
Use a compelling and functional design and conduct maintenance
When it comes right down to keeping your visitors engaged, the look and feel of your website is essential. For this, you can simply choose an effective design for your website with a little backup from a professional designer who can tell you the impact of your choices. This should help you make your content more readable and make your site easily navigable.
Aside from that, you should also practice proper maintenance of your site. Through services such as WordPress (WP) site plan, you can achieve a better performing site for your audience.