With travel being open to more and more people, travel websites are an enormously helpful way to show off the best things to see on our planet.
With the internet awash with competing sites, though, how can you make yours sing?
Here are 5 tips for great travel website design to make your travel site stand out from the crowd.
Use Stunning Photos for Great Travel Website Design
They say a picture tells a thousand words, and that’s true of what you showcase on your website.
Make sure your photos are crystal clear, the colors bright, and everything is in focus. If you can’t take a photo yourself, invest in good quality stock images.
Your photos set the standard for your website, so choose wisely.
- Show Your True Colors
Every travel site has a personality, so show yours off with your choice of colors, font, writing style and layout.
Choose one main color, and then pick your accents using a tool like Adobe Color CC.
Stick to a limited color palette, though; too many and your website can become crowded and confusing.
Never go for style over legibility. Pick a font that’s easy to read.
Sans-serif fonts usually work best for websites and use a preset size. They were chosen for their readability.
Keep it simple. Less is more.
While those phrases sound cliche, they should be your guide as you choose a layout for your site.
Make your negative space work for you so that only the important stuff stands out.
Write Authentic Content
As you know, the travel industry is all about trust and recommendations. It always has been, but with global access to the internet, sites like Trip Advisor have upped the ante.
Make sure your posts are accurate and informative. If you haven’t been to a place, thoroughly research it before you write about it.
And, if at all possible, interview someone who’s been there. It builds trust with your readers and builds a good reputation.
Link to Knowledgable Locals
When you write content about a specific area, see if there’s a localized travel site you can link to in order to further help people find what they’re looking for.
Some readers might be looking for stuff to do on their doorstep. None of us can know everything about a place. Rather, get tips from locals by linking to websites like fungig.com.
Fungig helps people find fun things to do in a local area. So, you could link to them to help readers find fun things to do in San Diego, for example.
Make Your Website Mobile-Friendly
Making your site accessible to mobile-users is a vital part of successful travel website design.
Think about your readers. Rather than using a computer, they’re likely browsing on their phones or tablets on the commute to work, or on their break.
A mobile-friendly site will make sure your images and text are displayed the way you intended and keep your reader, well… reading.
Great travel website design is a surefire way for your site to stand out from the competition.
Don’t be afraid to put your heart out there. Use the colors and designs that show who you are, and use graphics that take your breath away.
Chances are if you love your site, others will too. Follow the tips above, and you’ll make that happen.
Liked what you read? Check out this post for more tips on designing the perfect website.