Search engine optimization (SEO) refers to optimizing your web pages to enhance search engine ranking. You should aim for your Jacksonville business to appear in the top three results. These positions enjoy nearly 50% of the clicks on any search results page.
Ifyou don’t manage these positions, then you should at least appear in the top ten results of the first page of search engine results. Approximately 95% of search engine users never look past the first page. We’re going to explore five essential ranking factors that will help boost your search engine ranking, translating to a more traffic, more conversion, and hence more sales.
A Proper URL
Your web pages should have a URL that ensures Google bots can easily reach it, evaluate the page’s content, and understand what the page is about.To give Google’s bots an easier time on your web page, you’ll need:
- A robot.txt file, which directs Google where to look for your website information.
- A sitemap that lists all your web pages.
Having an HTTPS URL also helps to improve your search engine ranking as it is a sign of a secure website. If you haven’t yet activated SSL security on your website, you should do it now.
Since more people use mobile devices than desktop computers to access the internet, Google tends to favor websites that are mobile-optimized. With its mobile-first index, Google draws its results from mobile-optimized websites first instead of sites designed solely for desktops. If your site isn’t optimized for mobile devices, you risk losing out to your competitors when it comes to ranking in the SERPs.
Content is one of Google’s top three search ranking factors. You need to optimize your content for SEO. One effective way to do this is to incorporate the right keywords in the content. You should be aware that Google’s search algorithm relies largely on keywords – the words and phrases that Google users use when they are looking for information.
Besides the main keywords, you should also incorporate latent semantic indexing (LSI) keywords in your content. LSI keywords are terms related to terms that users are searching for. They help Google to sift through tons of similar keywords to know which results to show.
For better ranking in the search engine results pages (SERPs), it is imperative that you also get your code right. You can achieve that by:
- Using keyword phrases in your page titles.
- Creating a compelling meta description that includes your keyword phrase.
- Using keyword phrases in image alt tags.
There are several other technical SEO strategies that can help improve your search engine ranking. An experienced SEO expert like Scott Keever SEO should be able to help you with this.
Links are another critical enterprise SEO ranking factor, and there are three types of links to keep in mind:
- Internal links
- Inbound links
- Outbound links
Inbound links help Google to determine how relevant and authoritative your content is. You should have many high-quality domains linking to your site. It is also great to link your content to relevant, authoritative sites in your industry – that’s where outbound links come in.
Additionally, you should link to other related content within your website. Internal linking one of your authoritative pages to another page on your site will help boost the search engine ranking of the second page.
A well-optimized website will get increasingly more traffic over time, translating to more leads and sales. You can achieve quite effortlessly by investing in the above five ranking factors and working with an SEO expert like Scott Keever.