What are some of the methods you’re using to improve the visibility of your insurance agent website? The internet is a great source of traffic for businesses in the financial sector. And this especially holds true for insurance-related products and services.
And a hefty 74% of consumers shop for quotes using insurer websites. It’s also important to note that only 25% of them purchase a policy online. Half of insurance purchases happen via direct contact with an agent.
This shows how important your insurance agent website is, along with your call to action. Make sure your contact information is visible on every page.
Now, let’s review some of the ways you can get more site traffic.
1. Always Write for People, Not Google
Your goal is to make it to the first page of Google. However, you won’t ever get here if your content reads poorly. Or lacks relevancy to your audience. Google and other search engines rank sites higher when they show quality, relevance, and value to users.
In other words, any content you create, whether it’s a blog post or web page, should be high-quality. And all this means is using language and topics that resonate with your core audience.
For instance, if you offer life insurance policies to the elderly, then your content should reflect them. Avoid using slang and referring to trending topics they may not tune into.
Focus on answering questions and addressing concerns you know they have.
2. Use Long-Tail Keywords in Your Posts and Pages
Again, every piece of content you create on your insurance agent website or blog should contain keywords. But not just any keywords – long-tail keywords.
What makes these special is the fact they draw in a more targeted audience. For instance, rather than using keywords like “health insurance,” you can use phrases like “affordable health insurance in Tallahassee,” or “health insurance for children.”
The key is to find root keywords that relate to your insurance agent website. Then find long-tail versions you can use to hone in on a more targeted customer base.
This will help make your traffic more relevant, which means a higher chance of conversions. SEO isn’t about the quantity of traffic you receive, but the quality of the traffic.
3. Use Keywords Strategically and Sensibly
Now, the placement of your keywords should be strategically placed throughout the content on your web pages and blog content. However, you don’t want to detract from the quality of your message.
Ideally, you want to place keywords in page title, first paragraph, subheadings, meta descriptions and Alt text for images. This covers both onsite SEO and technical SEO.
By covering all the bases, you’ll ensure your optimization is on point. Just make sure the keywords you use aren’t awkward or grammatically inaccurate.
Stuffing the content with keywords is also problematic and will shoot down any chances of ranking high.
4. Make Meta Descriptions 150 Characters or Less
Meta descriptions deserve special attention. When you look at the search engine results pages (SERPs), you’ll see meta descriptions next to each link. Each one is 150 characters or less or faces truncation (shortening of the description).
You don’t want your content cut short for the sake of salvaging your message. Meta descriptions are an excellent tool for grabbing the attention of your target customer.
Create descriptions that help the user understand what the page or content is about. Staying within the 150 characters will ensure they see your entire description.
It’s good to optimize your meta descriptions so that they help your page ranking.
5. Give Your Images Alt and Title Tags
Images help spruce up your content, but they can do much more than make your pages aesthetically appealing. You can use your photos to help your search engine optimization.
And the way to do this is to include Alt and title tags that are optimized for relevant keywords. Search engine bots are unable to see photos, so if you don’t have Alt text, then they will overlook them. This way, you can give more power to your web pages and blog content.
For example, if you have an image of a calculator for an insurance tool app you give away to seniors, you can include Alt text like, “life insurance calculator for senior citizens.”
Or maybe you have an image to bring attention to your life insurance quote form like you’ll find on the Top Quote Life Insurance website. In this case, the Alt text can read something like “Compare affordable life insurance quotes.”
6. Test the Mobile-Friendliness of Your Site
We all know how important mobile-friendliness is, thanks to the 2015 algorithm update Google rolled out. However, it’s not enough to simply have a mobile insurance agent website or a responsive design.
You have to make sure that all the elements of your pages are mobile-friendly. For instance, links shouldn’t be too close together and the text should be easy to read without zooming in.
If your site fails the mobile-friendliness test, then it will severely hurt your SEO rank.
7. Ensure Your Site Speed is Fast
Online users are looking for a seamless experience. And this is especially so when they’re shopping around for insurance quotes. The last thing they need is to get stuck on a loading screen after filling out a long form.
It’s frustrating and will send your visitors running for the hills. Plus, a slow loading site will only hurt your rank in the SERPs.
You can use tools like Pingdom and GTmetrix to check your site speed for free.
8. Add Yoast SEO to Your WordPress Insurance Agent Website
If you’re using WordPress for your site or blog, then there’s a great tool you can use. Yoast SEO will help ensure all your content and web pages are optimized properly. It checks your metadata, subheadings, first paragraph and images for optimization as well.
Find Tutorials to Improve Your Insurance Agent Website
Wouldn’t it be great if your website was perfect? And that you never had to tweak it again? This mindset is a dangerous one and will have you left behind by your competition.
Consumer behaviors and technologies (and Google algorithms) are always changing, which means your site should as well. At CrazyLeaf Design, we have tutorials on how to enhance your web design and graphics to meet SEO standards.
Stop by our blog today to see what you can learn to take your website to the next level!