Did you know 85% of retailers agree that SEO is the primary tactic for attracting customers? This comes as no surprise, as people now look to the internet for products and services more than ever before.
Online competition is fierce in almost every industry now. Flooring is no different. If your flooring business is having trouble attracting new clients online, you need to take action fast.
SEO is a complicated and ever-changing practice. Optimization techniques that were extremely effective a few years ago may quickly become obsolete. This is an area of web development and marketing that requires intimate knowledge of current trends.
If you’ve considered studying up on SEO with the intention of doing it alone, you’re likely to find yourself in over your head very soon. Instead, consider SEO outsourcing.
Let’s look at five signs you should consider outsourcing to the experts.
You Don’t Have the Right SEO Tools
There are many moving parts to a good SEO campaign. Each element needs to get implemented correctly and then measured to ensure it’s producing the best results possible.
You’re not able to achieve this without the use of SEO programs and resources.
However, even obtaining these tools isn’t enough. You have to have the know-how and experience to effectively use them. This is one of the many things SEO professionals bring to the table.
Even when considering free resources like keyword research tools, there’s a considerable learning curve. And when it comes to the paid programs, you’ll be spending money on something you can’t make work without intensive training.
SEO outsourcing means you’ll have dedicated professionals working with the best tools available. They use these tools every day and have intimate knowledge of how to analyze and track what’s working and what’s not.
Leaving the difficult stuff to the experts means you can stop worrying about the learning curve and concentrate on your business operations.
You Don’t Have the Know-How
You’re a flooring professional. This is your trade and you have the knowledge and experience to back it up. You aren’t, however, an SEO expert.
Look at it this way. You wouldn’t want an SEO professional trying to replace the flooring in your home. If you wanted new flooring, you go with someone like Floor Boys.
When you go with SEO outsourcing, you’re getting professionals that make it a point to stay up to date on current trends and techniques in the search optimization industry.
This is important because Google now makes algorithm changes fairly frequently. If you don’t have the know-how, you won’t understand how these changes affect your site.
Another big part of search engine marketing is knowing what not to do. Employing incorrect practices can actually hurt your rankings. Professionals understand this and strive to employ best practices on every site they work on.
To run a successful business it’s important to stick with what you know instead of trying to do it all. Leave optimization to the pros so you can focus on what you excel in.
Your Efforts Aren’t Paying Off
Have you tried to perform SEO work on your website, but have failed to see results? Or, have you contracted out work here and there and haven’t really seen a boost in traffic? This is a huge indication you need a dedicated SEO agency to take the reins.
The overall goal of search engine optimization professionals is to get results. They provide an outsider’s perspective to determine what exactly needs to happen in order for your flooring business to convert web visitors into clients.
Your SEO outsourcing company will set goals in order to achieve your desired result one step at a time. Doing this yourself along with running a business is close to impossible.
When you hire a marketing agency, you’ll have a dedicated team of professionals taking your online presence into consideration and implementing techniques that they know drive results.
Time and Money
Are you looking for ways to streamline the day-to-day operation of your flooring business? This means each employee uses time efficiently and you’re not bleeding money in unnecessary places.
For a moment, consider bringing your SEO efforts in-house. You can do this one of two ways.
First, you could have existing employees take SEO training and then add that task to their job roles. The result would be costly training programs and then stretch your employees thin with SEO work of which they have no experience.
Or, you could hire an SEO specialist to work in-house. This means the financial strain of a new salary and extra work for your HR department.
With SEO outsourcing, you keep your online marketing efforts out of the hands of your current employees. They can then concentrate on their original role in a more efficient and less stressful manner. Also, you save money by not paying for another employee along with all the expensive tools they’d need to perform their job.
You’ve Seen a Big Drop in Rankings
Was your website ranking well and then fell off drastically in search engines? This could be indicative of a serious issue that needs to be remedied right away.
Hiring a professional agency is the best approach. They will take a birds-eye-view in order to discover the weak areas of your online presence. From there, they will implement a strategy to get your site ranking well again.
It’s very important your SEO efforts remain consistent. Google notices when a site is stagnant and unchanging. The result is a drop in rankings.
If you only have optimization work done on your site every once in a while, there’s no way it will remain strong in search engines. On the other hand, SEO outsourcing means you’ll have a dedicated team that works for the constant improvement of your site.
Consider SEO Outsourcing for Your Flooring Business
Your business can’t afford losing customers to the other local companies that are performing well online. You need to consider a professional agency that dedicates all their efforts to your online exposure. This allows you to focus on running the best business possible for current and future clients.
For more information on marketing approaches for your business, check out our blog today.