If you are like most business owners, then your main goal is to build your customer base. Some new business owners fail to realize just how hard this can be. Without a marketing strategy in place, you will struggle to engage prospective customers. Having a great looking and informative website is essential when trying to have success in the world of small business. Finding ways to make your website more functional and appealing is important. One of the best ways to both inform and entertain visitors to your website is by using the power of video marketing. Having a video on your homepage explaining who your company is and what they can offer is a great way to spark a person’s interest. Read below to find out about some of the most common website video mistakes you need to avoid.
1. Trying to Self-Host the Videos on a Website
When putting videos on your website, you need to do all you can to keep them loading quickly. The worst
mistake you can make in regards to the videos on your website is trying to self-host them. Many of the
website hosting platforms do not have the right amount of bandwidth to host videos, which means you
will have a lot of problems when trying to do this. For years, the team at Spiel Studios have been advising
clients to use video hosting platforms like Vimeo. By doing this, you will be able to keep your videos
loading quickly with ease.
2. Your Videos Don’t Play On Multiple Devices
Picking a video format that only plays on certain devices is a horrible idea. The last thing that you want is
to alienate a section of your customer base due to a lack of planning. There are a number of video
platforms, like HTML 5, that will be compatible with just about any device on the market. Making sure
you are using this platform on all of your videos is vital. If you are unsure about how to implement the
use of HTML 5, you will need to consult with a computer programming professional. They will be able to
help optimize your website so it is easy to use for all users regardless of what devices they are currently
using. Paying a professional to do this type of work is essential and well worth the money you invest.
3. A Bad Preview Screen
The preview screen that you have on the videos on your website is important when trying to entice a
visitor to press play. If the preview screen is a blurry and low-quality image, a person will generally think
twice about clicking play. Many of the video hosting platforms out there will allow you to customize this
screen. By customizing the screen, you should have no problem getting the right images loaded. Ideally,
you will need to use either a great image from the video itself or a logo of your company for the preview
screen. Using a logo is a great way to promote your brand.
4. No Social Sharing Buttons
One of the main goals you should have when producing a video about your business is getting shared by
as many people as possible. If the videos on your website do not have social sharing buttons near them, it
will be hard for people to put them on their social media. If you are unfamiliar with how to get these
buttons in the right place, working with a web designer is a great option. These designers will have no
problem creating and placing social share buttons all over your site. By doing this, you can make it easy
for people to share your videos and content with the world.
By avoiding these common video mistakes, you will be able to achieve the level of marketing success you
are after. Allowing professionals to help you with the development and production of these videos is essential.