Creativity is the lifeblood of effective marketing. But even the most creative people eventually experience ruts where good ideas are difficult to come by. The question is, what do you do in these moments?
4 Tips for Inspiring Creativity
Marketing doesn’t exist without creativity. It’s an absolute necessity, yet is often blatantly absent from content, campaigns, and funnels. If you want to generate a higher ROI on your marketing, it starts with amping up the creativity.
As MarketingWeek puts it, “Creativity is the oxygen in marketing – it is important in all aspects, from how we understand and collaborate with the people who use our categories, to making sense of brand challenges, and coming up with memorable solutions which will build our brands, as well as landing a sale.”
If your team is struggling to gain a creative foothold – or if you seem to have used up all of your creativity on past projects and campaigns – here are several helpful tips that are sure to get the juices flowing again.
- Encourage Bad Ideas
Sit down with your team and create a goal of coming up with as many bad ideas as you can. This might sound counterintuitive when you’re struggling to come up with creative ideas, but it’s actually one of the best things you can do.
When you’re struggling to be creative, it’s not that you don’t have creative ideas inside of you. There’s simply so much noise in your brain that they can’t get out. Bad ideas prevent the good ones from surfacing. And whether you realize it or not, you’re so focused on the junk in your brain that you can’t think clearly.
By encouraging bad ideas, you’re able to clear your brain so that the good ones can come to the surface. Likewise, you may actually find that some of your “bad” ideas are actually really creative and interesting once they’re brought to the light.
The key is to do this exercise with your team. As you all share bad ideas in a judgment-free zone, you’ll each find yourself picking little pieces of other bad ideas and saying, “That’s actually not half-bad.” Or you may begin combining elements from different “bad” ideas to come up with “good” ideas. It sounds crazy – but it works!
- Get Better Feedback
Feedback plays an extremely integral role in bringing the right creative ideas to life. Whether you feel like it’s a good idea or a bad idea, it’s important that you get feedback from people both inside and outside of your inner circle. This will help you dust off your ideas and focus on the right elements.
When gathering feedback, make it a point to get diverse feedback from a variety of people. (And do your best to ask different people each time.) If you’re getting input from the same people every time, you’re limiting yourself to only a select few vantage points.
- Hire an Outside Voice
Sometimes you just need a fresh injection of creativity from people outside of your company. No matter how talented and creative the people on your team are, there’s something powerful about hiring an outside marketing agency to come in and give you their unique viewpoint.
Companies like Atomicdust do exactly this. Businesses hire them to come up with brand strategies and campaigns that those inside of the company may have never thought of because of pre-existing blindspots and biases.
If you don’t want to hire an agency, you can always hire a consultant to meet with your team for a few days. Anything you can do to break out of your current mold is useful.
- Try a New Marketing Medium
When all else fails, force yourself to try a new marketing medium. For example, if you’re putting all of your marketing eggs into baskets like email, blogging, and SEO, you may want to try something totally opposite like TikTok.
Going from traditional email marketing to TikTok marketing will be uncomfortable and awkward, but it’ll stretch your creative muscles and force you to think outside the box. And at the end of the day, isn’t that the goal?
Adding it All Up
If you’re currently struggling with creativity, you don’t have to continue running in circles. Implement at least one of these tips this week and give it a rip! You may be surprised by how effective one small change can be.