PR is such a huge industry because businesses rely on their reputation to make money. Happy customers will spread great word-of-mouth about your business, telling family and friends about a fantastic new product or excellent experience they had, which earns you more custom.
Unfortunately, people are even more likely to tell people about BAD experiences they have with companies: a dissatisfied customer will on average tell between 9 and 15 people about bad service they received – some even more.
Word of mouth quickly spreads – but bad news spreads even faster online.
In the digital age, businesses need to be hyper-aware of their online reputation. It only takes one negative tweet from an unhappy customer to go viral to land your livelihood in hot water, badly damaging your revenue.
This is why it’s now integral for businesses to be on top of their digital PR – and the best way to do this, especially when your business is not primarily based online, is to hire a professional digital marketing agency who can give you expert advice in this field.
We’ll run you through the ways in which digital PR can help your business in a time where consumers are constantly commenting about their shopping and service experiences online, for the world to see.
- It Helps Strengthen Your Company Core Values
Displaying your company’s key message and ethos online is a great way to assure customers of your commitment to providing a great service.
Adding your company motto to your social media bio, and creating an ‘About Us’ page for your website with a paragraph about your values means you will be seen as trustworthy and customer-focused.
Customers buy from companies they like and trust, so making a public commitment to your customers is a great place to start.
- Digital PR is an Integral Part of Your Marketing Strategy
Create strong brand awareness within your customer base by integrating your key messages and values into your other physical and digital marketing strategies.
Digital marketing agencies can help you craft a seamless marketing and PR strategy, executed for you from start to finish – so get in touch with the experts today.
- It Increases Your Online Reach
Digital marketing agencies can also link your business with their network of online publications, blogs and influencers, to spread the word about your company far and wide.
This gives you much more exposure, and will earn you new customers who trust you based on your association with these brands they already know and love. This generates leads, sales, and revenue.
What are you waiting for?
- Businesses NEED to be Social Media Savvy
Today, it’s absolutely vital that your business is on social media – how else is anyone going to hear about your services? It’s the difference between having a local or national (even international) business.
Its other important function is being your online reputation management.
If your business is not already on social media, it needs to be, and fast. Social media is an amazing resource for businesses, but is also space where people can be publicly critical of you.
From a digital PR perspective, you need to know the ins and outs of crisis management, should you ever need to respond to any negative press about your business. An effective social media team should be able to respond to critical tweets to find a solution to the person’s problem, while reflecting your company’s core values – just as you would in real life, but bearing in mind the altercation is public.
For this purpose, you may need to hire a few individuals or a small team who are experienced in social media marketing and digital PR. They will be the online presence and voice of your business: responsible for attracting new customers, providing help and support for your existing ones, and always portraying a great impression of your team and business.
Alternatively, you can leave this all to the experts at your chosen digital marketing agency, instead of hiring new employees. They will set up your social media pages and craft an excellent strategy, then show you how to execute it yourself, so you have the skills and knowledge you need going forward.