Even though there are countless lead generation strategies your company can rely on, they will only pay off if you can convert the leads you attract into paying customers. And unfortunately, in most companies, only 10-15% of leads end up converting.
Whether you collect emails using pop-up forms on your website, have your sales team engage leads directly, or rely on compelling landing pages to drive sales, you need to figure out ways to boost your conversion rate through practical strategies proven to work in your industry.
But what types of strategies can have the biggest impact on your conversion rate? And how can you implement them? Here are a few of the most effective lead conversion strategies you should consider.
Getting people to trust your company is hard. But that trust will play a deciding role in whether your leads take the leap and decide to work with you.
Even the best-qualified leads will likely have questions about your services, pricing, process, or their issues, which they will need to have answered if they’re going to buy. And that’s why it’s crucial to have a support system that can quickly connect leads to a representative and solve their issues.
Luckily, with a comprehensive help center software solution, you can streamline many steps in getting your customers the assistance they require. It can help you create a complete knowledge base with resources around the most common questions, a convenient ticketing system that ensures no inquiries remain unnoticed, and a live chat function for instant access to help.
Even though customer support may not be directly related to sales, it helps enhance your sales efforts and prevent leads from getting discouraged and frustrated when overcoming obstacles.
Focus on attracting the right leads
A big part of success with converting leads comes down to the quality of leads you attract in the first place. After all, the leads need to be well-suited for your solutions if you want to empower your sales team to make a compelling pitch and convince the leads to commit.
That’s why one of the most effective methods of boosting your conversion rate is figuring out the ideal customers your business should attract. This can be done in a few simple steps that will allow you to reevaluate what types of leads are likely to be the best fit for your business.
The best way to get a pretty solid idea of who your best leads are is to look at your current customers. First, you should analyze the customers that stay with you the longest, spend the most, and are the happiest. Then, try to identify their traits that you could use when seeking new leads. In other words, by finding people similar to your best customers, you are much more likely to repeat the results you were able to achieve.
Provide a more personalized experience
No matter how good your product is, you can’t expect every customer to have the same needs and preferences. And because of that, if you fail to consider how those needs might differ, you will end up alienating and disappointing a significant part of your audience.
To avoid that, you should identify segments within your customers, looking at the differences between different buyers. These differences can include how they use your product, what features are the most important to them, how much they are willing to spend, and what type of commitment they are ready to make.
You can then use these insights to create more personalized solutions suitable to various types of clients. Your sales team can then offer the most suitable option to each lead, increasing the likelihood of them converting.
Follow up consistently
Following up may be the easiest way to instantly boost your conversion rate without doing anything else. Sending an additional email or making another call may only take a few minutes, but they play a vital role in getting a lead to reconsider your offer while also offering benefits on other levels.
For one thing, when you follow up, you are building on the relationship with the lead. Each additional interaction is an opportunity to provide relevant information, cover a new angle, answer questions, and personalize the solution you offer to the lead. At the same time, it’s a way to build rapport and trust between the salesperson and the lead, which can help them make up their mind about buying.
Finally, following up will keep your product on the mind of the lead for longer, which is crucial when they’re comparing different solutions and weighing their options. By simply being persistent, you can get your product to become the more appealing option, as the lead will have more information to work with and will be more confident that a company rep will be present after they make the purchase.
Converting leads at a high rate can become the driving force behind your company’s growth. With lead generation strategies becoming more expensive, converting more of the leads you already attract is one of the most cost-effective ways to expand.
With the strategies listed above, you should be able to guide your leads through any problems they might have, provide a more personalized experience, and ensure that your company stays on their mind throughout the relationship.