Have you ever heard a radio station tell you to text a certain number to put you in the drawing for a prize? Do you get text alerts from your favorite fashion retailers or travel companies?
These are SMS campaigns. SMS marketing does wonders for all kinds of businesses. It doesn’t matter if you own a small mom and pop coffee shop or you’re looking to turn your boutique into an e-commerce merchandiser, you need to invest in SMS marketing.
If you’re not too familiar with SMS, keep reading to discover what is an SMS marketing campaign and what it can do for you.
What Is an SMS Marketing Campaign?
An SMS marketing campaign allows you to reach your audience via text messaging. It’s a short, simple blurb you send out when you’re about to launch a new product, open another location, or host a flash sale.
This is one of the best ways to send important information to your users and to get them to engage with your business.
SMS marketing is fast, efficient, and cost-effective. It’s a no-brainer for businesses to use. If you’re on the fence about investing in it yourself, though, check out everything this marketing tool can offer.
What Are the Benefits of SMS Marketing?
No business owner is going to invest in something without understanding the returns it will give them. The following are the top 3 benefits of creating an SMS marketing campaign.
1. Build Lasting Connections
Marketing is all about telling a story. You want users to get to know your brand and create a connection with it. SMS marketing makes that connection much deeper.
It’s something that keeps you relevant in the minds of users after they’ve closed out of their social media and walked away from the computer.
You don’t always have to think of marketing as a way to bring users to you. With SMS, you can go to them and get them excited about who you are and what you do. Check out this post from Mobivate to learn how.
2. Improve Lead Generation
Keep in mind SMS marketing is effective with current users as well as with new, potential customers. All you have to do is get people to opt-in to your messaging system, even if they haven’t purchased anything yet.
This gives you the chance to express the kind of value you have to offer. SMS is the nudge some people in your market need to go from considering a purchase to actually making it.
3. Boost Conversions
Speaking of making a purchase, think about all the extra sales you could make if you started using SMS marketing. This applies to return purchases from previous consumers and for getting new users to buy-in, too.
When you know how to write an interesting, engaging text message, you’re setting yourself up for success. Something as simple as this has the power to significantly improve your sales for the day – or even the month or the year.
Improve Your Marketing Strategy from All Angles
It’s one thing to read about what is an SMS marketing campaign and another to learn how to leverage it for your business. Keep in mind that the best marketing strategies are those that use many tools to reach one common goal.
Don’t rely on SMS marketing alone. Use it in conjunction with SEO and paid advertising to get the results you’re looking for.
For more marketing insights and ideas, click here.