When it comes to online marketing, search engine optimization (SEO) and content marketing go hand-in-hand. Creating well-written content allows you to naturally target industry-related keywords, improving your site’s ranking in the search engines as a result. At the same time, when you create high-quality, relevant content, people are more likely to link to your website, providing an additional SEO boost.
One way that you can further enhance your marketing efforts is by incorporating email marketing into your overall marketing strategy. This long-standing promotional technique can be used to enhance your marketing efforts with both content marketing and SEO.
Once you understand how you can leverage the power of email marketing to improve your website’s ranking and to drive more traffic to your site, you will no doubt want to get started with it right away. Keep reading for tips on how to make the most of email marketing.
Reaching Customers in A Cost-Effective Way
Email marketing outperforms every other type of marketing in terms of its overall ROI. Social media, which ranks the next highest, doesn’t even come close, with an ROI that is only a quarter of that of email marketing. Because it is such a cost-effective marketing tool, there is no reason not to Incorporate it into your marketing strategy. It takes very little money to get started and can easily be scaled up over time. Best of all, no matter how large your list becomes, the cost of managing your subscribers will barely rise. These benefits make it an obvious choice for any company when it comes to affordable marketing.
Promoting Your Content Through Email
One way that email marketing can be used to enhance content marketing is by promoting your content to your mailing list. Any time you create new, relevant content that might interest your subscribers, you should consider sharing it with them. It is a low-cost way to get the word out about your content, helping to drive more traffic to your site.
Encouraging More Incoming Links
People naturally like to share high-quality content. By allowing you to showcase your most recent articles and content to your subscribers, you may be able to increase the number of incoming links to your site. If you talk to any Houston search engine marketing firms, one of the first things that they will tell you is to increase the number of links coming into your site. This is one of the easiest ways to get your site to climb higher in the organic search listings.
Email marketing provides an easy way for you to showcase your best content. By alerting people to the existence of the content, you can encourage them to share it with others. This can result in an increase in incoming links, which often translates into a higher search engine position.
You can even encourage people to cite your content by conducting independent research that they can share with their followers and readers.
Encouraging Loyalty from Your Customers and Building Brand Recognition
One of the major benefits of email marketing is that it makes it easy to build relationships with your customers. As you send out new content on a regular basis, your subscribers will naturally come to trust you. It is also a fantastic way to build brand recognition. Over time, your customers will develop a sense of loyalty, meaning that they will buy from you over and over again. When other publications see customers speaking out on your company’s behalf, they are more likely to be open to the idea of sharing your content with their own readers.
Boosting Social Media Engagement
You can use your email messages to encourage more people to follow your social media accounts by including links to them in each message that you send.
Although an increase in social media engagement won’t directly impact your website’s standing in the search results, it can make your content easier to find and can expand its reach, increasing the potential for incoming links.
An Ever-Growing Number of Subscribers
The best thing about email marketing is that the number of people who subscribe to your mailing list will continue to grow over time. This is especially true when you are proactive about getting people to sign up for your list. Include a sign-up form on your website, on your social media accounts, and anywhere else your customers gather.
Once people sign up, all that you have to do to keep them on your list is to provide them with excellent content that they are excited to read.