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Responsive Web Design – What SEO Benefits Can You Derive from It?

Websites have to be speedy because it helps better SEO and generates better user experience. WordPress websites are speedy by default unless you choose some complex theme that can slow down the speed. The speed of sites and the quality of display must be the same on desktops and mobile devices so that viewers derive the same pleasure and comfort in browsing the website regardless of the device. Since the popularity of mobile devices has already surpassed desktops and the number of mobile users has doubled desktop users, it goes without saying that responsive web design is the order of the day.  Select responsive designs in WordPress themes to create websites that give you much broader reach by catering to mobile devices.

Google has always tried to live up to the expectations of users and works tirelessly for improving user experience during searches.  As the majority of users have turned to mobile devices it is natural that Google has also embraced its mobile-first policy and has even proceeded towards mobile first indexing.  What exactly you would gain by choosing responsive web design is what you would come to know on going through the remaining part of this article.

Faster loading times

The speed of websites as determined by the time it takes for opening any page has a relation to how the site would rank in search results.  Speedier websites are what search engines like and choose for better ranking. The speed depends on how well you optimize the website without overloading its design features and stick to the best practices in creating responsive designs.  The inherent elements of responsive design create speedy websites and automatically increase the SEO prospects as the site ranks well and provides the better user experience. If you have yet not adapted responsive web design, it is high time to make a move.

Improved website usability

Responsive web design ensures that users enjoy the best experience in using the website that they can access easily from mobile devices.  When users feel comfortable in accessing and using the site due to the features of the responsive design, it is normal that they would spend more time on the website.  The time that users spend on a page sends signals to Google about the quality of the page and site that helps to influence the search rankings. Closer and longer engagement also help to improve the SEO prospects because the more time users spend on the website more likely are the chances of conversions.  When sites score high on usability, it shows that users are happy and likely to come back again thereby increasing the prospects of conversion. Responsive design makes all stakeholders happy as searchers, search engines, as well as website owners all, benefit from it.

Enhanced social sharing

Social sharing becomes much easy with websites built on responsive design, and it paves the path for enhanced credibility and driving more traffic to the site, opines the experts at tayloright.com. Although social sharing does not influence rankings, the enhanced traffic flow increases the possibilities of more business through better conversions. More social sharing makes the brand popular, and as more people talk about it, the level of trust keeps growing among the audience. Not having a responsive design will not only deny the extended exposure but also it will show the website in poor light, as users would become suspicious about its capabilities.

Fewer duplicate content

Duplicate content is a dangerous element that can harm SEO prospects. This particularly happens if you maintain separate websites for mobile devices and desktops with different URLs. Managing separate sites with the same content can become very difficult. You have to identify the content to Google that is important for you and needs indexing or else the search engines decide which content is fit for indexing. This goes against your SEO interests because it is evident that you would fare badly in search rankings that would go down. Having responsive web designs eradicates the problem form the roots because there are only one website and a single set of contents for indexing.

Reduced bounce rate

As Google pays attention to the time users spend on websites that relate to bounce rate, it also takes note of the time when users quickly leave the website. Search engines closely monitor both the entry and exit of visitors to sites. Lesser the dwell time (time spent on the website) is indicative of visitors losing interest on the website due to its poor quality and the signals portray the site in a bad light to search engines. As responsive design enhances the viewing experience, it lessens the bounce rate.

Google would pay more attention to mobile-friendly websites because users want it. Besides achieving broader outreach with responsive web design, you are likely to experience better conversion rates too as SEO performance improves.

Written by Maria Jones

Maria Jones has spent more than ten years in various disciplines of online marketing. She has even worked for some SEO companies like the one you find at tayloright.com.

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