You really do need to keep your finger on the pulse when it comes to web design. While many of us love the old cliche, “new year, new me”, it’s also the case with designers. Trends are always changing and as we move into the new year that is no different.
Yes, new year, new internet design trends!
But what are going to be the big ones for 2022? Well, we decided to scour the web on the hunt for what the best web designers around are saying about what to expect over the next 12 months…
It may sound like a bit of a BS buzzword, but inclusive design is an important aspect of design and it’s going to play a big part in the next year. While we all have different target markets, for example a solicitor website is going to have an entirely different target audience to a cupcake delivery service, it’s still important to have elements of inclusivity and equality.
What we’re going to see over the next 12 months is more and more imagery and illustrations offering up diversity across the likes of ethnicity, gender and sexuality, and ultimately creating a more welcoming atmosphere online.
This will certainly happen across gaming, especially, which has struggled with a bad reputation when it comes to gender discrimination in particular. Riot Games had to pay out almost £75million due to gender discrimination recently, and many brands will be looking to ensure diversity is at the forefront of what they do in the coming year, across all parts of their output.
Scrollers at the Ready
Over the past 12 months we’ve seen a bit of a shift towards pages that are long in length and are more creative in the way we tell stories. From intricately designed pages from well-established designers, to amazing templates from website building platform, like Duda for an example, “scrollytelling” is a thing, and a pretty cool one at that.
These visual effects are superb in immersifying a reader into a story, and telling a narrative that works chronologically. Whether you’re looking to sell a product, tell a news story, or create an educational piece of writing, scrolling pages are captivating.
There’s that air of anticipation as to what’s coming next in terms of interactive features, text, or imagery, while it’s also possible for the reader to travel/scroll at their own pace, just as they would a physical book.
As a side note, we’ll also see this type of scroll both vertically, as is traditional, and horizontally, which offers a new and exciting way to interact with a web page.
Big, Bold and Beautiful Typography
2022 is going to be the year of typography, and it’s going to come in big shapes and sizes, as well as enjoy plenty of animation.
The word “brutalist” has been passed around by a number of designers looking ahead to 2022, so it perhaps may not be the sort of style that is going to last a lifetime, but is certainly going to be all the rage for a period. Think metropolitan vibes, with giant fonts splashing words with meaning across a page.
Alongside this, we’re expecting to see more and more moving text to grab attention. There’s been plenty of this in 2021 and it’s certainly here to stay. It’s a perfect way to tell a story of who you are as a brand and your meaning behind them, while they are ideal for highlighting your brand values or pointing readers in their direction.
You only have to walk the high streets or head to the trendy bars of your local city centre to see that the 90s are in, and that’s begun to seep into web design. While we’re not going back to the dark ages of the internet, the bold, contrasting colours are certainly heading back.
While it’s not going to be adopted by every site, for those targeting the likes of millennials, we’re certain to see plenty of it. Think neon on black, purple on yellow, etc.
Meanwhile, other graphic designers are also playing a lot more with monochrome, and while black and white are certainly contrasting colours, they are a lot more subtle and classier, which may be adopted by sites channeling that type of vibe.