Marketing architectural firms can be tough.
You have to create a killer portfolio, have a strong social media presence to show off your work, and find a way to succinctly explain what sets you apart from your competitors.
It’s so easy to get caught up the minutiae of marketing, that you forget all about the big picture.
This post is here to help you to focus on the most important marketing tips for architects.
Read on to learn where you should really be dedicating your time and resources.
1. Focus on Quality Website Design First
Remember that most people’s first impression of your firm will be through your website.
As such, quality and intuitive website design for small firms make a huge difference.
Your site should load quickly on both mobile devices and desktop computers. It should be well-organized, intuitive, and showcase your best work on the homepage.
It should also reinforce your firm’s branding strategy as a whole, meaning that your local and contact information should be on each page.
Important website design tips for architects also include putting links to social media profiles on each page and using white space to break up your content.
2. Try Guest Posting
Yes, it’s important for you to build up your blog’s content.
However, especially in the world of architecture, you need to prove that you’re connected to the big names in the industry to get people to pay attention to you.
You may not be able to have a full feature in an architectural magazine just yet, but you can show you have relationships with other powerful architecture blogs and websites.
Reach out to some of the most well-respected blogs in the architectural realm, and ask if you can write a guest post for them. You can prove your expertise, include a link to your site in the content or in your bio and spread the word about your firm in the process.
3. Start a Podcast
Passionate about helping people understand the true cost of solar energy?
Want to give your opinions on Frank Gehry or Zaha Hadid?
Interested in helping potential clients learn more about the permits process, why some projects take so much time to complete and unpacking the latest trends in architecture?
If so, then why not start a Podcast?
It won’t just help you to spread the word about your firm — it will also make listeners feel like they know you on a personal level.
Marketing Architectural Firms Doesn’t Have to Be Hard
If you follow the advice in this post, marketing architectural firms doesn’t have to feel impossible.
If your budget is especially tight, look into outsourcing some of your marketing needs.
Looking to learn more about how to create a killer website design? Need to ensure that your website is different from those of your competitors? Confused about how to use SEO in your site design?
While there’s a lot to learn, we’re here to make it easy.
Keep checking back in with our blog to make sure you don’t miss out on all the latest digital and print marketing news.