The conference will be held in Miami, Florida from January 30 to February 1, 2008.
Most e-commerce websites focus on increasing their traffic rate, but it’s just as important to convert this traffic into actual customers. After all what is the point oh attracting visitors who make no or very few purchases. We aren’t talking here just about products, we are talking about services too. This is the point of view shared by Jack Love, Publisher of Internet Retailer Magazine. He states that :
If your web site is converting to buyers 3% of shoppers who visit it, congratulations—you’re hitting the average conversion rate for retail web sites. But think how much more money your site would make if you could just double that rate. You’d get twice the online revenue from the same number of visitors, same investment in marketing, and same web staff. The incremental ROI would go off the charts.[…] We think doubling of conversion rates should be an industry goal, and the primary way to achieve it is through more inviting and customer-friendly web site designs.
Although the magazine already produces the annual Internet Retailer Conference & Exhibition, they see this new conference as its first single topic conference: Web Design ’08, which will be held at the beautiful new InterContinental Hotel in Miami on January 30-February 1. The two-day event will feature 37 speakers covering such topics as Creating the customer-centered design; Eye-tracking: The eyes have it; and How to keep a design fresh. Attendees will also be able to take advantage of up to three 30-minute private consultation sessions with web design firms, who will review the attendee’s site and provide tips for increased conversion and usability.
More information on the Internet Retailer Magazine’s website.