The Importance of an Interior Design Strategy

Designing a home or commercial space involves bringing together a wide array of elements, each of which has its own influence on the outcome. Until relatively recently, a house for example would simply be built to a set format; many of these buildings remain in their different shapes, sizes and styles. They have been altered over the years and, large or small, are often a great deal different to their original premise. This is because of thoughtful, innovative interior design, which when executed well can bring a new dimension to even the most ordinary of spaces.


It was often the case in the past that houses – and also commercial premises – were built with less thought to the ergonomics involved; you will find many older houses with layouts that are simply baffling, in terms of how one room interacts with the next, and it can be the job of the interior designer to use the space available and rectify these problems.

Furthermore, when it comes to new-build projects, the beauty of having a clean sheet of paper to work with is not lost on the interior designer, but it is important to stress how having a clear and defined strategy is vital to producing the best results.

Defining a Strategy

When we talk about strategy in interior design, we are covering a lot of ground with one simple word; for example, we have to start with the budget – what the client wants to pay will have a profound effect on the results – and also consider the space to be designed. A small home, for instance, will require a different approach and outcome to a larger one, while a commercial office building will need a completely fresh vision. The likes of hotel lobbies, shop interior, industrial premises and more all benefit from intelligent design, but all require a very different approach and understanding of the way the space will be used.

Visualising an interior space as it should be – rather than as it currently is – is part of the job of the interior design, but getting that visualisation across to others, the client included, may not be the easiest of tasks. In recent years, the use of 3D architectural visualisation techniques has brought an entirely new dimension to this part of the procedure, and there are some very impressive computer systems that vastly improve on the traditional method of a 2D drawing representation.



Using Architectural Visualisation

We can thank the development of powerful rendering systems that are easy to use and affordable for the advent of 3D visualisation. Architects and designers have now been joined by experts in 3D visualisation as part of the fabric of the design process. Why should you use architectural visualisation?

Imagine being able to invite your client to ‘walk through’ the finished proposal – whether this means a single room, a shop interior, an entire house or even a construction project involving more than one property; this can be achieved, and with very realistic results, with a quality architectural rendering package. You can include details that would never be seen on an architectural drawing, and you can present the entire proposal in 3D rendering, in a way that brings it to life.

After all, good interior design not only incorporates the physical aspects of the space involved, but also requires attention to – and an understanding of – the emotional aspects of the users. How someone interacts with a room is as important as the vital structural and decorative elements. Whether a domestic or commercial space, people are going to use it daily, so it needs to attend to their every need in the best possible way. A 3D architectural visualisation of the finished space is an excellent – almost necessary in the 21st century – way of testing the water, as it were, before final commitment to the design itself.


Further Strategic Points

There are many further considerations when devising an interior design strategy. Planning and building regulations are a vital part of the procedure, and architectural visualisation can also help in these areas. You can present the visualisation to any party that has an interest in the project, and it goes a long way to giving everyone a real view of what the end result will not only look like, but how it will affect its immediate surroundings, and how easy it is to use as it is intended.



Every interior design project is bespoke; the positioning of doors, windows, utilities and more will be influenced not only by how the finished result appears, but also by how easily it can be used. This can be illustrated perfectly with the very latest architectural visualisation techniques and, as technology is improving all the time, we can expect such systems to become even more impressive.

Your strategy for interior design, therefore, begins with the budget, and that budget simply must incorporate the services of an expert in architectural visualisation solutions if you are to make the impact you want, and get to the desired results as effectively as you can.

Written by CrazyLeaf Editorial

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