Videos are second to none online. However, you will first have to check with your hosting provider to see how your videos may be handled. There may be some restrictions beyond simply the amount of bandwidth your videos take up. Then again; it is not recommended that you upload videos directly to your website, instead use a third party place to host your videos.
The biggest reason against uploading videos directly to your website is the file size limit imposed by most hosting providers. This limit usually is large enough to cover static images, but not videos. Because of most bandwidth allocations, there is a possibility some of your users will experience video hangs, choppy playback, or even having issues getting the page to load properly.
Then you have browser compatibility to worry about. Each of the major browsers have their own video formats that they natively display, which means you will have to upload several video file formats so that your visitor will even be able to view the video on their browser.
But that doesn’t mean you shouldn’t have videos on your website. It just means you have to become a little creative in your methods. Using a 3rd party site like YouTube or Vimeo takes a lot of the hassle out of the equation for you though. With that being said, let’s dive in and see how it’s done.
Making the Video
There are plenty of methods to making your video; from using your smartphone or tablet to having professional grade cameras and microphones. You even have a choice of screen capturing software and video editor at your disposal like Camtasia to BandiCam.
Take the time to learn how your chosen video editor works so that you can get the most out of it. You may be limited in some ways depending on the software used, whether or not it is a premium software or the file types of the rendered video.
Oddly enough, most video quality is passable provided that the audio for them is superb. Audacity is a wonderful free audio tool for Windows users, while Mac users can make use of GarageBand. Your audio should rank higher in importance because a bad audio track makes a great video unwatchable. A good audio track will enhance a mediocre video and make up for bad video quality in more ways than one.
Getting Your Video Online
When it comes to videos, size matters. No matter which route you finally decide on, always attempt to reduce the file size as much as possible. Using a secondary compression software will take your rendered video and reduce the file size even further. Once that’s done you can upload your video, preferably to a third party website.
If you choose to upload your video directly to your website, be prepared to make multiple versions for browser compatibility. Be mindful of the potential drain on your website loading speed. If you opted for the recommended bigger video sites, wait for the video to finish uploading and then copy the embed code to your blog post and you’re good to go.
Making a Video Gallery
Videos follow the same theories of photographs. You can organise them in a gallery that encourages visitors to have a look through all of them. It makes it easier on you to have a place where there is a secondary listing of all your videos.
Galleries offer a way for visitors to familiarize themselves with your work. They can display your products, or walk someone through your services.
Sharing Your Videos
Once your video is up, you can use the sharing icons on the site that you uploaded your video to. After you use the embed code to make the video appear on your site, you can and should share that blog post or a page on social media as well.
The larger third party sites offer a great way to share your videos straight from the videos page. This is far simpler than having to copy and paste code snippets into the various platforms you prefer. They usually cover all the major platforms making it easier for your visitors to share it as well.
Creative Uses For Your Videos
Videos do make a statement. There is no denying that, and there is no shortage to the uses of video. From forming a passive income stream to general education, or even vlogging; you could even go so far as to incorporate videos into your popups! Videos are fast replacing photographs and text because there is little room for misinterpreting the spoken word over the written.
The content of your video should be well planned, and not done in an ‘off the cuff’ manner.
See You In Video
Knowing that video is now a very important part of the internet, it is extremely easy to use a major video website rather than struggling with uploading it and getting it to play on your website. These third party websites have the resources to make sure your video displays for every one of your visitors causing a major drain on your server resources.
The added benefit of uploading your videos to third party sites is that you can be easily found through keyword searches and your blog page can be pointed to on your videos. In essence you are running two websites which should be to your benefit with increased exposure.
However, the most important thing to keep in mind is to be yourself and to look at the camera to make it appear you’re looking at your audience. You can also prepare a script beforehand to ensure you don’t forget anything important and to avoid those awkward Umms and Ahhhs.
Finally, when it comes to videos, remember that you can start off small and use your smartphone to get started. Later on, you can invest in a more professional equipment.
As you can see from this article, creating videos and using them on your website doesn’t have to be complicated, so grab your smartphone or your camera and make your first video.