One of the most vital elements of building a website is usability testing. The technique evaluates a website, or another product, via testing it on users. Having an engaging and usable website is crucial to attracting new visitors. You can have the most attractive-looking site on the planet, but if visitors can’t work out how to navigate your site and use its features quickly, they’ll soon leave your site and find another. So, don’t underestimate how vital it is to conduct usability testing effectively.
Choose a Suitable Platform to Conduct Usability Testing
Many online platforms enable you to conduct usability tests. You can get rapid customer feedback on almost every type of customer experience, including using websites and mobile apps. UserTesting is one of the most popular platforms for usability testing, but there are various usertesting alternatives that you can use. These alternative platforms fall into two general categories: tools to help you find and schedule participants for your test, and tools for testing and analyzing your website. Platforms include UserZoom, Mechanical Turk, and Microworkers.
You can use usability testing to find a whole load of issues with your website, but if you only use general metrics in your test criteria, you will not unearth the most critical data. Determine specific metrics targets, such as efficiency, effectiveness, and satisfaction. Once you have determined such metrics, create task analyses for each one. By looking over figures for items like task completion rates and the amount of time spent on determined tasks, you can gauge how well your users interact with your website.
Identify the Best Test Type
With many usability testing platforms available that range in price and efficiency, it can be challenging to know which testing tool to use. At the same time, it is the most important step during the product design process. Choosing the best usability testing for your website depends on the metrics and tasks you determined in the above step. Three of the most popular types of usability tests are:
- Card Sort: This is the fastest and easiest usability test you’ll find. It’s instrumental in the testing of site architecture.
- Eye Tracking: This test determines where users look on a page and what order they look at items. This test is an excellent way of determining how much users are engaging or disengaging with your site.
- Field Study: With this test, you physically travel to the location where most people are using your website. You then ask your users to walk through their process of navigating your site, while you watch their behavior on screen.
Once you have determined your metrics and the type of usability test you wish to use, you need to find participants for your trial. The key to finding the right participants is to ensure they are valid approximations to actual users. Usually, it’s best to use around five people for the testing. According to a UserTesting survey, 41% of businesses recruit between six and ten participants, while 33% recruit five or less.
When you’ve found your participants, chosen the platform you wish to use, and determined the metrics and analyses you want to investigate, you’re ready to start conducting your usability test.