You’re passionate about your business. Yet despite pouring your heart and soul into your company’s website, you’re not seeing as much traffic as you’d like.
It’s a problem that’s all too common, as 90% of web content doesn’t see any traffic from Google.
While you may have the best intentions for your site, you’ll need to up your game if you hope to reach that next level. Here are five features the best small business websites have that you’ll want to emulate.
1. A User-First Design
Have you ever visited a website that was slow, buggy, and difficult to navigate? Odds are, you never visited that website again.
So it stands to reason that if someone has that experience with your website, they’ll have a similar reaction.
A good way to avoid this issue is to create your website using what’s known as a user-first design philosophy. This school of thought claims that by focusing on your customer first, you’ll present a clean, easy to use website that people enjoy using.
2. An Informative Home Page
Even if a user doesn’t venture past your site’s home page, they should walk away with a few key pieces of information:
- Who you are
- What you do
- How to contact you
- How you’re solving their problems
Without this info, you’re missing essential elements of a sales funnel. And without that sales funnel, you’re letting potential customers leave without so much as a second thought about your brand.
3. Your Brand’s Journey
Speaking of branding, today’s consumers want to do business with companies that make an effort to humanize themselves. You can’t just be a business: you have to be a brand with a unique personality and message.
The bulk of your brand building will occur through your home page and ‘about us’ section. This is your opportunity to set the tone for what customers can expect from your business.
4. Helpful Content
Blogging is still one of the best ways to reach your audience. By creating fresh, informative content, you’ll begin to establish your company’s authority.
Not only will this help you win over your audience, but authority is one of the top features search engines use to assess a site’s merit.
Create a content strategy that allows for high-quality content consistently. While you don’t have to post every day, posting with regularity can speed up results.
5. A Clear Call to Action
At the end of the day, your website is there to help generate sales. Why have a website in the first place if you’re not giving users a definitive next step?
This law firm website design company’s site is a great example.
Notice that their contact info stands out along with “Feel free to contact us,” which is an indication of what consumers should do next. Your website should guide customers through your sales funnel organically as this site does.
Learn from the Best Small Business Websites: A Final Takeaway
Learning from the best small business websites is a great way to strengthen your site. Incorporate these five features into your website and keep aiming to improve.
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