There are about 1.7 billion websites on the internet right now. This can make it almost impossible for you and your blog to stand out in the crowd.
If you want to move your blog up in the Google rankings and get more eyes on it, link building is one way to do it. The best link building strategies will help you increase traffic and establish your blog as a trusted resource.
Here are seven of the best link building strategies that all bloggers should know.
1. Connect With Other Bloggers
Are you on a first-name basis with other bloggers in your specific niche? If not, change that right away, as it’s one of the simplest and best link building strategies out there.
Put together a list of bloggers that you want to connect with and send them each a personalized email. Introduce yourself, tell them about your blog, and let them know that you’d love to send them links that they might enjoy.
You might be surprised by how receptive bloggers will be. They might even agree to link to your blogs if you’re willing to link to some of their content.
2. Offer to Write Guest Blogs
In addition to asking other bloggers to link to your content, you should also consider asking them if they would mind you guest blogging on their site. Most bloggers are happy to accept free content from other bloggers.
Come up with a cool topic that you haven’t seen posted on their blog yet and offer to write a post about it. In that blog, you can link back to your blog once or twice. You can also open yourself up to a whole new audience in the process.
3. Take Advantage of Broken Links
Many blogs, especially blogs that have been around for a while now, have tons of broken links on them. These links don’t lead anywhere and make blogs look bad.
If you ever see a broken link on a blog, touch base with a blogger and let them know about it. Send a link to one of your own blogs as well and tell them you’d appreciate them replacing the broken link with a link to your blog.
Most bloggers will appreciate the gesture and change a broken link to a link to your site.
4. Use Social Media to Promote Content
Each and every time you post a blog, you should promote the heck out of it on the various social media sites. It should go up on:
More people will read your blog this way—and you never know who will see it. Someone else might write a blog based on your content and link to it.
5. Post Links to Content on Message Boards
Some people are under the impression that internet message boards are so 1999. But that couldn’t be further from the truth!
There are still lots of message boards that people check regularly. If you can find one that fits into your niche, it doesn’t hurt to post a link on it along with a short excerpt from a blog.
Doing this will draw more attention to your blog. It’ll also put your links on various message boards over time.
6. Pay to Promote Content
More and more bloggers are beginning to pay to promote their content online. They’re using Facebook ads, Google AdWords, and more to do it.
You don’t have to spend a fortune to promote content online. For just $50, you can put your latest links in front of thousands of people. It’s not a bad strategy to use if you can afford to do it.
7. Hire a Company to Help You
If you’re really struggling to develop a link building strategy, you might need help from the pros. There are companies that can help you do everything from creating an amazing blog to finding places to link to it.
Use the Best Link Building Strategies to Grow Your Blog
Your blog might be absolutely amazing. But without using the best link building strategies, you’re going to struggle to get much traffic.
Use the strategies listed here to get more links for your blog. It’ll be well worth the time and effort you put into it.
Find more SEO tips and tricks by reading through other articles on our blog.