There are many benefits of having an interactive web design, especially if you are in the solar power business.
Your website is just like your physical storefront. It is the first impression most customers get of your business. It needs to make the best possible first impression, and then it needs to speak to the audience you’re appealing to.
Failure to do so will result in your target customers taking their business somewhere else.
That leads us to the first benefit which can be achieved using interactive design:
Design that Resonates With Your Target Customers
An interactive web design looks modern, fresh and professional. This is precisely the image that you want to give potential customers.
If your website works without any problems for the user, then that will make visitors trust your product to a higher extent. They will assume that your products are of high quality as well.
Solar power is a modern technology. People who buy it are modernly inclined. you need to give people the impression that you are also a modern company that moves with the times, just like the people who buy solar power technology.
Your website needs to display modernity, in order to attract potential customers to your site.
Let Customers Interact With Your Website
This leads us to the second and very important benefit: customers will be able to interact with your website.
They will be able to click on products, and a description will open up. Maybe that description will even be presented in video by you, or one of your employees.
Then they can scroll down the website and see a beautiful infographic with information about regulations for solar power all over the country, from New York to solar power San Diego.
This will give the visitor a thoroughly interactive experience. Almost like they are communicating directly with you or one of your staff. This experience will inspire trust in your brand.
Interactive Web Design Is Always Changing
Websites with interactive design are always changing, never static.
There are many moving elements on your site, and many opportunities to showcase your best and newest products, and more.
Your interactive website should be updated periodically, to include new beautiful, compelling images of your new products, as well as video descriptions.
You should also include testimonials from happy customers that purchased from you. If you can, have your customers record a video testimonial directly in your store, and offer them a small rebate on their purchase.
Having a video testimonial like that will go a long way in convincing future customers that you are a trustworthy supplier of solar technology.
Interactive and Fully Responsive
In today’s day and age, websites need to be responsive. This means that they need to be optimized for several devices, not just computer screens.
Your website should be easily accessible with smartphones and tablets as well, as most of the traffic you will see is probably gonna come from a mobile device. In fact, mobile internet traffic in 2017 was 52.64%.
So that should tell you just how important it is that your interactive website is also fully responsive.
Start Interacting With Your Website
If you believe that it’s time to start using interactive web design for your solar power business, don’t hesitate to contact us today!