Print ads need to get a message across with a single image ..and without the recourse of interactivity that we find today on the Internet.
In today’s world of interactive web-based marketing, viral campaigns and high production television commercials, the print ad remains one very powerful and effective means for advertisers to reach their audience.
The printed format, whether it is for magazines, newspapers or billboards, sets specific challenges for ad designers. An idea or message must be communicated simply and swiftly, it must be eye-catching enough to grab the viewer’s attention and convey the important information in an instant. When a print designer employs humour to carry this information, the result can be become a visual ‘one-liner’, a joke that speaks the message the ad intends. This post brings together 30 hilarious print ads that combine great imagery with cracking comedy.
As interactive media expands, attention spans are getting shorter and shorter every day.
For any company trying to get their product or service out in print format, the task is ever more challenging and difficult.
Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the audience is far more receptive and still willing to pay attention.
In this post, we’ve gathered 40 hilarious and really creative ads for your enjoyment…